Director, Marketing Finance - Innovation
Coca-ColaJob Description Summary:
The NAOU Sports portfolio, comprised of BODYARMOR and Powerade brands, represents a strategically significant business for NAOU. After the acquisition of BODYARMOR in 2021, the Sports portfolio was operated as a “connected but not integrated” business, and 2025 marked a breakthrough year for NAOU Sports, delivering reignited topline growth, margin expansion, and market share gain. Building on that momentum, in early 2026, an Advanced Hydration category was created to unlock the full power of the NAOU portfolio across premium hydration segments. As part of this shift, the Sports innovation pipeline will have to be fully integrated into NAOU Innovation processes and routines.
The Finance leader will drive the integration of NAOU Sports Innovation Finance function into NAOU environment in close partnership with key business leaders in Commercial, Customer, Marketing, R&D, and Supply Chain teams. The Innovation Finance lead is the key person responsible for translating strategic growth initiatives into structured business cases with quantified financial impact and scenario analysis, facilitating efficient decision-making aligned with NAOU ABP and LRP objectives.
What You’ll Do for Us
In this role, you will support the near and long-term innovation pipeline and resource allocation for the Sports portfolio with fact-based recommendations that enable alignment across the System. This role helps ensure recommendations will drive growth, share, and transactions while improving profitability.
- Partner with Commercial, Customer, Marketing, and other business leaders to develop an annual and long-term innovation strategy aligned with ABP and LRP objectives.
- Develop end-to-end multi-year innovation business cases, including financial modeling and scenario assessment on the System level. Provide data-driven recommendations on the optimal business models, System value sharing, and investment needs to achieve sustainable growth.
- Lead ROI evaluations for innovation-related DMI, capital investments, and other strategic investments. Provide clear recommendations grounded in financial returns and strategic alignment, along with post-initiative performance assessments.
- Conduct cost analysis and support ad-hoc investment assessments, including emerging business evaluations and sustainability initiatives.
- Represent the Finance function in relevant forums (e.g., BODYARMOR Executive NPD) to ensure that financial recommendations are considered in key business decisions on innovation initiatives with a clear understanding of risks and financial implications.
- Identify and lead initiatives to increase process efficiency in NAOU Sports innovation space, e.g., project prioritization, process standardization, and automation.
Qualifications and Requirements
- Bachelor’s degree in finance, Master’s or advanced degree preferred
- 7+ years’ of relevant experience including FP&A, commercial finance, supply chain finance.
- Cross-functional experience with a proven track record of business leadership, strong communication skills and partnering with non-finance stakeholders
- Strong organizational skills, ability to coordinate inputs, requirements, and demands of numerous constituencies and stakeholders
- Strong communication skills at all levels of organizations, internally and externally, and spanning multiple markets
- Understanding of the Coca-Cola System Economics preferred
- Must possess excellent relationship-building skills, as well as strategic leadership abilities, to influence stakeholders
- Strong business analysis skills
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Skills Needed:
- Business Processes
- Data Management
- Data Modeling
- Financial Analysis
- Problem Solving
- Project Management
- Storytelling
- Strategic Thinker
Skills:
Pay Range:
United States of America: 148,000 USD - 169,000 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
YesJob Posting End Date:
June 12, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.