Job Description Summary:
As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire high-quality brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it is an opportunity to be a part of something that can positively impact the world. We are accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do – innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.
What You will Do for Us:
Collaborate with Global
- Drive collaboration for a Global Networked Organization
- Play as the “voice” of the OU to inform, influence and update Global
- Keep regular interaction with Global team to influence and align strategies based on insights, key trends, business performance
- Scan, share and steel with pride best practices coming from Global or other OUs
- Influence Global to guarantee best marketing and further generate synergies
Develop portfolio/brands strategy for the OU
- Lead and create value for EU OU through the development of brand and portfolio strategies (Minute Maid, Cappy, Next, Mer)
- Provide leadership in identifying consumer insights and creating winning consumer strategies that deliver against consumer and company destination for the category
- Focus on business growth strategies and brand plans definition, to ensure volume/business profit/market share growth in the short, medium and long term
- Be responsible for integrated marketing plan and programs in collaboration with the IMX team
- Manage P&L in collaboration with Finance team
Develop plans to execute the strategy for the OU
- Identify the key growth drivers for the specific portfolio/brand and develop the corresponding prioritized investment strategy, by country and by brand.
- Focus on driving scalable ideas, synergies and marketing productivity at all touch points cross OU
- Responsible to deliver on time and with excellence Integrated Marketing plans to be consistently executed across all OU markets
Manage overall business
- Inspire the System to produce extraordinary results
- Lead business reviews, timely measurement and learnings for reapplication
- Ensure brand plans with enough rich Brand Calendars but focused on big and bold activations ensuring sync between ATL, BTL, POS and digital enough flexible for small/medium/big markets
- Optimize DMI mix within each brand/market
- Manage P&L against BP targets
Lead teams
- Be the role model in bringing to life new European culture’s
- Build marketing capability across marketing community
- Lead, coach and develop own team’s capabilities and foster teamwork and participation
- Play active role in the Stills Marketing leadership team
- Be pioneer of Agile approach
Interact with Frontline organization
- Act as a key business leader internally within the OU marketing teams and with Frontline team, both regionally and locally
- Develop and maintain routines that facilitate roll-out of strategies and brand plans to local markets and facilitate excellent implementation (with adaption and/or complementation) by the franchise marketing teams
- Steward Franchise Marketing teams to ensure flawless implementation of Core programs and aligned local amplification
Qualifications & Requirements:
- Minimum bachelor’s degree required
- Significant marketing and leadership experience (15+ years), including leading sizeable teams (5+)
- Experience working in innovation strategy, creative strategy, category/brand strategy
- Experience working with marketing in the field
- Experience working in cross-functional and cross-geographical teams is preferred
- Ability to support integrated brand strategy across category for regional and local brands (positioning, innovation, occasions, and general competitive opportunities)
- Ability to oversee regional and local brand creative strategy (creative ideas and execution)
- Deep consumer understanding, with a grounding in insights and analytics
- Business / commercial acumen, including financial expertise
- Expertise in TCCC business models and financials
- Design thinking capability
- Ability to work in Agile cross-functional teams and collaborate with key stakeholders
- Great written, verbal and interpersonal communication skills in English as well as presentation skills/storytelling
- Ability to work under pressure and meet tight deadlines
For Poland:
Base Salary: 585,000 PLN to 796,000 PLN
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage: 30%
Annual incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Skills:
Analytical Thinking, Brand Architecture, Brand Management, Brand Positioning, Brand Strategy, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Life Cycle Management, Marketing Strategies, Media Planning, Portfolio Management, Quantitative Research, Social Media Strategies, SWOT Analysis
Pay Range:
Poland: 585,000 PLN - 796,000 PLN
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
Poland
City/Cities:
Warsaw
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
August 22, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.