Job Description Summary:
Great marketing begins with human insights, understanding what the consumer wants, making a superior tasting product and through the consumer passion points, telling the brands story in a relatable way. We are building targeted, experiential campaigns that are data-driven, occasion-based, and always on to drive the power of our network and scale. As the Manager, Japan End-to-end Experience and Connection Strategy, you’ll help drive these initiatives by creating a strategic plan across all our Owned, Earned, Shared and Paid media. This role is responsible, in partnership with brand marketers, creative partners, public relations, customer teams and bottling partners, for determining how to best invest brands direct marketing expense (DME) to build best-in-class consumer connections.
What You’ll Do for Us
- Act as the subject matter expert of consumer channel behaviors and trends and translate these trends, business objectives and brand strategies into compelling agency briefs and media strategies.
- Partner with Cross Functional team of Brand, Integrated Marketing Experience (IMX) and Customer teams to deliver integrated communications programs.
- Activate programs with external media agencies and vendor companies and serve as day-2-day contact for questions and deliverables.
- Assess results of programs, provide post-program reviews that capture learnings and incorporate them into future work.
- Understand program impact across the full path-to-purchase considering shopper/consumer/bottler in the planning process.
- Constantly strive to leverage media tools (analytics, Marketing mix modeling [MMM], audience data, bespoke research, IMX Tracking, competitive reporting) to close the loop of impressions, expressions, conversations and actions through to transactions and advocacy.
- Exceptional communication skills that can influence the integrated marketing plan to achieve the best possible outcomes.
- Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program return on investment (ROI) across revenue, brand equity, and shopper engagement.
- Knowledge of external partner landscape (agencies, content companies, suppliers of products/experiences etc.) to identify optimal execution and deals where appropriate.
- Find innovative ways to create differentiated programs that inspire consumers to choose The Coca-Cola Company.
- Manage the execution and delivery of multiple connections programs to hit targets, optimize efficiencies and remains on budget.
Qualifications & Requirements
- Bachelor's Degree in Marketing, Business, Communications, or related field
- 5 or more years of experience in Marketing, Media, or Connections Planning/Technology
- Experience with strategy development and media planning and buying both online and offline
- Possess strong analytical skills and understanding of "Media Math" concepts
- Advanced knowledge of digital display, mobile, video, programmatic, CTV/OTT, etc.
- Working knowledge of all aspects of paid search and social media.
- Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
- Detail-oriented with exceptional critical thinking and problem-solving abilities
- Ability to prioritize tasks, collaborate with teams, and work under pressure
- Strong communication, project management and time management skills
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
- Strong Verbal & Written Communication Skills
What We’ll Do For You
- Global Connections: You can develop, enhance, and maintain global connections to move faster and learn from others.
- Community of Belonging: We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered lets you bring your best self to work.
- Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurant.
Skills:
Location(s):
Japan
City/Cities:
Tokyo
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
September 30, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.