Director, Customer Marketing

Job Description Summary:

Since 1886, Coca‑Cola has inspired moments of optimism, connection, and refreshment around the world. What began as one beverage has become one of the most iconic brands in history – touching billions of lives while continually evolving to shape the future of the beverage industry.

Join one of the world’s most iconic and admired brands, where innovation, purpose, and people come together to create a lasting impact. At The Coca-Cola Company, you’ll have the opportunity to shape the future of global brands, collaborate with talented teams, and help deliver experiences that connect with millions of consumers every day. We empower our associates to think boldly, grow their careers, and make a difference in the communities in which we operate. If you’re energized by big challenges, meaningful work, and the chance to be part of something bigger, we’d love to meet you.

The Customer Marketing Director serves as a strategic thought leader for key foodservice customers across the West Region, developing and executing marketing strategies that drive customer value, increase beverage incidence, and accelerate profitable growth. This role is instrumental in joint business planning, innovation pipeline development, and digital marketing initiatives, while partnering across brands, R&D, commercialization, assets, and other internal and external stakeholders to bring customer strategies to life. We are seeking a highly strategic, collaborative, and results-oriented leader with an entrepreneurial mindset, strong digital acumen, and exceptional communication skills.

RESPONSIBILITIES 

MARKETING STRATEGY AND EXECUTION: 

• Lead the development and implementation of total beverage marketing strategies founded on the overall customer strategy, fully leveraging national marketing initiatives. 

• Construct & deliver annual marketing calendars that shape and contribute to the customer’s long-term planning process, as well as conduct customer marketing stewardship reviews. 

• Seek out & leverage national marketing initiatives, brand ideas/thinking, consumer insights and internal tools/resources to support customer strategies and drive increased consumer preference. 
• Serve as a trusted subject matter expert for the West Region, delivering strategic guidance, best practices, and scalable marketing solutions that accelerate customer growth and business impact across our portfolio.

PARTNERSHIPS: 

• Develop long-term customer partnerships with ownership of senior level marketing relationships. 

• Champion for both customer and TCCC imperatives internally & externally to deliver on our Growth Promise in all areas. 

• Closely partner with Sales and Operations cross-functional teams to drive the partnership and business. 

INSIGHTS TO ACTION: 

• Present “What” (Consumer and Industry Insights), “So What” (what it means to the customer brand & category) & “Now What” (recommendations in how to apply to customers business) to deliver persuasive selling stories. 

• Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on customer specific, channel and consumer insights and linking to brand strategy. 

• Provide customer business and opportunity assessments, which include competitive analysis and recommendations for future expansion and market integration. 

Qualification & Requirements 

• Minimum Required: Bachelor's degree in Marketing/Business or equivalent education.  

• 5-10 years’ business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry. 

• Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results 

• Category Innovation 

• Digital Ecosystem 

• Agency Management 

• Advanced Strategic Thinking & Application 

• Demonstrated personal leadership skills, collaboration and influencing ability 

• Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships 

• Effective oral and written communication skills and storytelling with the ability to create persuasive selling stories 

Location – Irvine, CA 

Travel – Approximately 20-30% 

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process

Pay Range:

United States of America: 169,000 USD - 200,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Location(s):

United States of America

City/Cities:

Irvine

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

August 2, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.