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Job Description Summary:
Position Overview:
The ARTD Business Development Lead drives growth and success of Coca-Cola's Alcohol Ready-to-Drink (ARTD) portfolio in Canada. This role partners with internal and external stakeholders to adapt brand strategies, manage commercialization, support supply chain execution, and lead new product launches across Canadian provincial markets.
This is a highly cross-functional role that requires excellent communication, influencing, commercial strategy and problem-solving skills with comfort working in a fast-paced environment.
The ideal candidate will be based in Toronto, Canada.
What You’ll Do for Us
Key Responsibilities:
Manage the relationship and drive results of our ARTD agent for our new Directed Model ARTD portfolio
Lead developing and managing routines and KBI’s with our full-service agent including selling to customers (Monopolies, Retail, FSOP) and Front-Line Marketing plans and execution
Lead adapting US ARTD brand and commercial strategy for the Canadian market through working closely with our ARTD agent
Partner with key stakeholders to lead Canada annual planning and ARTD Stages & Gates process for provincial marketplace innovation
Steward the Canada ARTD Long Range Ambition, aligning growth priorities with system integration pathway
Partner with Finance to plan and deliver on Annual Business Plan targets
Act as a liaison to NAOU Supply Chain, supporting connecting stakeholders including our ARTD Co-Manufacturer and Agent to strengthen forecasting and supply chain optimization by channel and province
Drive successful execution of new ARTD brand launches from planning through commercialization
Become the Canada ARTD Subject Matter Expert, building Canadian insights and identifying needs for market-specific initiatives where needed to lead developing Canada’s position as a top 6 global ARTD market and our ambition to become an ARTD leader
What You'll Need
Minimum Qualifications & Requirements:
Bachelor’s Degree; MBA or other Graduate Degree Preferred
5-10 Years of experience in the consumer goods/beverages industry; Alcohol industry experience preferred
Brand/category management experience working across retail channels
Ability to collaborate with brand/category/agent teams and other key internal/external stakeholders; effective in influencing a wide variety of stakeholders
Proven track record of ability to not only embrace change, but to drive it and comfort working in fast-paced, ambiguous environments
Effectively communicates and builds relationships at all internal and external organizational levels; communicates long-term vision and shorter-term opportunities through clear and simple messages.
What We Can Do for You
Brand Reputation: We lead the beverage industry, with a portfolio featuring over 500 brands worldwide.
Opportunity to develop our new ARTD business in a dynamic category through partnership with an expert and leading Canadian ARTD Agent and leveraging the power and resources of our Coca-Cola system
Build experience in Canadian business while also building knowledge and connections with our Franchise, and Global Emerging Brands teams
Skills:
Business and Commercial Operations
Influencing
Communication
Leadership
Taking Initiative
Teamwork
Critical Thinking
Analytical Thinking
Translating Insights into Action
Project Management
Skills:
Pay Range:
Canada: 151,000 CAD - 178,000 CADBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
CanadaCity/Cities:
TorontoTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
August 25, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.