Manager, Communications & Change Management

The Coca‑Cola Company is evolving into a more digital‑first, data‑driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate the KO system’s next chapter of growth by reimagining our core competitive advantages. Building on a strong foundation of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled, end to end impact on growth, productivity, and efficiency. 

This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will require more than technology implementation, it demands a strategic transformation of core capabilities, a domain based, product centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams. 

Job Description Summary 

The Manager, Communications & Change Management is responsible for executing communication, stakeholder engagement, and organizational change initiatives that support successful delivery and adoption of digital transformation across the Operating Unit. This role partners with business leaders, product teams, HR, and Global Digital Services to ensure employees and stakeholders are informed, engaged, and equipped to adopt new digital capabilities and ways of working. 

The Manager develops communication plans, coordinates stakeholder engagement activities, supports change readiness efforts, and delivers learning and adoption programs that improve business outcomes. Working across multiple transformation initiatives, this role helps translate strategy into actionable communications and change activities that enable successful implementation and long-term adoption. 

Success in this role requires strong communication, collaboration, organizational change, and project management skills, along with the ability to influence stakeholders and manage multiple priorities within a fast-paced, matrixed environment. 
 

Responsibilities include: 
 

•  Execute communication and change management plans that support digital transformation initiatives across the Operating Unit. 

• Develop communication materials, leadership messaging, presentations, newsletters, and engagement campaigns that promote awareness and adoption. 

• Partner with business leaders, Product teams, HR, and Global Digital Services to coordinate communication and change activities. 

• Conduct stakeholder mapping and support stakeholder engagement plans to build alignment and drive successful implementation. 

• Support change impact assessments, organizational readiness activities, and adoption planning across digital initiatives. 

• Coordinate training programs, learning materials, and user enablement activities to improve digital capabilities and adoption. 

• Assist in developing communication standards, templates, and best practices to ensure consistency across initiatives. 

• Monitor communication effectiveness, stakeholder feedback, and adoption metrics, recommending improvements where appropriate. 

• Support governance meetings, executive updates, and program communications by preparing reports, presentations, and progress updates. 

• Partner with HR and Learning teams to coordinate capability-building initiatives and workforce readiness programs. 

• Promote continuous improvement by identifying opportunities to strengthen communication, engagement, and change management practices. 

• Support engagement with Bottlers and key System stakeholders, helping drive alignment of the digital transformation agenda across forums and routines such as LATAM Digital Council, Digitecon, and the System Digital Leaders Community. 

• Partner with HR/People and PACs teams to support capability-building efforts and help connect digital transformation outcomes with the broader corporate communications and reputation agenda. 

• Build and maintain relationships with external digital and innovation ecosystems, including startups, industry networks, and Kamay in LATAM, to bring external perspectives and support digital transformation priorities through open innovation opportunities. 
   

• ORGANIZATIONAL IMPACT 

• Supports successful implementation and adoption of digital transformation initiatives across the Operating Unit. 

• Improves stakeholder engagement, communication effectiveness, and organizational readiness for change. 

• Helps establish consistent communication and change management practices across multiple projects and programs. 

• Partners with cross-functional teams to improve collaboration, transparency, and execution. 

• Contributes to business outcomes by increasing user adoption and enabling successful organizational change. 
   
  INNOVATION & COMPLEXITY 

• Supports multiple concurrent initiatives with competing priorities and diverse stakeholder groups. 

• Adapts communication and change approaches to meet varying business, regional, and project needs. 

• Uses employee feedback, adoption metrics, and business insights to continuously improve communication effectiveness. 

• Solves communication and organizational challenges by collaborating across business and digital teams. 

• Identifies opportunities to improve processes, stakeholder engagement, and adoption activities. 

• Supports collaboration with external innovation and digital ecosystems to bring outside-in perspectives and emerging practices into transformation initiatives. 
   
  COMMUNICATION & INFLUENCE 

• Builds strong working relationships with business leaders, Product teams, HR, PACs, Bottlers, and Digital stakeholders. 

• Communicates complex digital initiatives in a clear, concise, and business-focused manner. 

• Facilitates stakeholder meetings, workshops, and training sessions that support organizational readiness. 

• Supports executive communications by developing presentations, messaging, and status updates. 

• Influences stakeholders through collaboration, effective communication, and a customer-focused mindset. 

• Builds collaborative relationships across the Coca-Cola System and external innovation partners to support alignment and engagement. 
   

Candidate Profile 

A collaborative communications and change management professional with experience supporting digital transformation, stakeholder engagement, and organizational adoption initiatives. Brings strong communication, planning, and execution skills, with the ability to manage multiple priorities while building effective relationships across business and technology teams. 

Passionate about helping organizations navigate change, improve employee engagement, and deliver measurable business outcomes through effective communication and adoption strategies. 
 
Experience & Qualifications 

• 5–8+ years of experience in communications, change management, organizational effectiveness, HR, project management, or related fields. 

• Experience supporting enterprise transformation or digital initiatives through communications and change management activities. 

• Strong written and verbal communication, presentation, and facilitation skills. 

• Experience developing communication plans, stakeholder engagement strategies, and training materials. 

• Familiarity with stakeholder analysis, change impact assessments, and adoption planning. 

• Experience partnering with HR, Product, PACs, Digital, and business teams within matrixed organizations. 

• Strong organizational skills with the ability to manage multiple initiatives simultaneously. 

• Experience measuring communication effectiveness and adoption using KPIs and feedback mechanisms. 

• Experience collaborating with Bottlers, external innovation ecosystems, startups, incubators, or industry networks is preferred. 

• Familiarity with change management methodologies such as Prosci or ADKAR is preferred. 

• Proficiency in Microsoft 365, PowerPoint, Teams, SharePoint, and other collaboration tools.