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Job Description Summary:
About The Coca-Cola Company
The Coca-Cola Company is a global leader in the beverage industry, operating in over 200 countries and combining the power of scale with deep local knowledge to drive sustainable growth. As part of our commitment to innovation and data-driven decision-making, the Global Digital Network organization serves as a key growth driver, delivering enterprise-wide digitized solutions.
This role is part of the Enterprise Intelligence team within the Global Digital Network organization. As Director, Global Consumption & Purchase Protocols Intelligence, you will play a critical role in leading the development and improvement of modern research and measurement systems that connect consumer consumption behaviors with shopping and purchase insights. This role will help create scalable global tracking programs, research protocols, and insight frameworks that deliver consistent, data-driven business intelligence across Coca-Cola’s brands, categories, customers, and markets. You will work closely with marketing leaders, Human Insights, Marketing Performance, Categories and cross-functional stakeholders, to drive data-informed strategies that enhance brand performance and accelerate growth.
Key Responsibilities
• Lead global consumer and shopper tracking and measurement programs across marketing and commercial functions.
• Develop modern research methodologies and integrated measurement approaches that connect consumption and purchase behaviors.
• Partner with cross-functional teams including Marketing, Marketing Performance, Human Insights, Commercial, RGM and Analytics Intelligence teams.
• Build and strengthen relationships with research agencies, analytics partners, and external data suppliers.
• Help identify innovative tools, technologies, and intelligence solutions that improve research quality and business impact.
• Drive adoption of standardized research protocols and scalable tracking systems across global markets.
• Support awareness, training, and capability-building initiatives to improve organizational data fluency.
• Improve research operational excellence, measurement consistency, efficiency, and reporting effectiveness.
• Collaborate across global and regional teams to deliver actionable consumer and shopper insights.
• Lead and influence cross-network engaged teams while fostering a culture of innovation, accountability, and continuous improvement.
Key Skills & Experience
• Strong expertise in consumer and shopper research methodologies, tracking studies, and survey design.
• Experience integrating multiple data sources into clear, actionable business insights.
• Understanding of category, brand, customer, omni-channel, and commercial intelligence frameworks.
• Strong leadership, communication, and stakeholder management skills across complex global organizations.
• Experience managing research partners, agencies, and external vendors.
• Ability to balance strategic thinking with operational execution.
• Comfortable leading change and driving adoption of new research approaches and tools.
Preferred Background
• 8+ years of experience in consumer insights, shopper research, analytics, or marketing intelligence.
• Experience working within global organizations and across multiple geographic markets.
• Research agency experience.
• Experience leading integrated consumer and shopper intelligence programs preferred.
• AI technology and advanced analytic experience preferred.
Education
• Bachelor’s degree required.
• MBA or advanced degree preferred.
What We Can Do for You
Iconic Brands: Work with globally recognized brands like Coca-Cola, Sprite, and Fanta.
Diverse Customers: Collaborate with a wide range of customers, from retail to entertainment.
Growth Culture: Be part of an inclusive culture that values curiosity, empowerment, and continuous learning.
Our Purpose and Growth Culture
We are committed to refreshing the world and making a difference. Our inclusive culture is built on curiosity, empowerment, agility, and collaboration. These values have driven our success for over 130 years. Learn more about our purpose and vision here.
Equal Opportunity Employer
The Coca-Cola Company is an Equal Opportunity Employer. We do not discriminate based on race, color, gender, age, religion, sexual orientation, disability, or any other protected class. We comply with all applicable privacy laws when collecting personal information during the hiring process.
Skills:
Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall ModelPay Range:
United States of America: 169,000 USD - 200,000 USDBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
August 14, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.