Staff Product Designer, Financial Services Lead

Coinbase's Financial Services & Loyalty (FSL) team is building the products that make Coinbase the best place to deposit, hold, and grow your money. As a Design Lead on the Financial Services & Loyalty team within the Consumer & Business group, you'll own design strategy and team leadership for the Loyalty pillar, including Coinbase One (CB1) membership, CB1 Card, and Advocacy. You'll drive the vision, quality bar, and execution for our most impactful consumer products while managing and developing a team of product designers shipping across 3+ PMs and 22+ engineers.

What you'll do:

• Lead design strategy and execution across Coinbase One membership, CB1 Card, and the broader Loyalty surface area, spanning multiple product and engineering pods
• Be a player/coach and develop a team of product designers (IC4-IC5), providing structured coaching, career development, and regular design crits
• Partner with senior Product and Engineering leads to shape roadmaps, drive alignment, and represent design in leadership forums
• Drive 0-to-1 strategic design work including membership evolution, retention mechanics, and rewards experiences
• Set and maintain a high quality bar across all Loyalty surfaces through structured review processes (design crits, DRRs, workbench sessions)
• Represent Loyalty design in exec-level reviews and cross-functional leadership syncs

Required Skills and Experience:

• 8+ years of product design experience
• Proven track record leading design for subscription, loyalty, or membership products at scale (1M+ users)
• Experience partnering with senior product and engineering leaders to shape strategy, define roadmaps, and influence prioritization
• Demonstrated ability to set systems-level vision while simultaneously shipping high-quality work on weekly/biweekly cadences
• Experience managing IC designers through structured feedback loops, promotion cycles, and measurable career growth outcomes
• Familiarity with consumer fintech, payments, or credit card product design
• Utilizes generative AI responsibly, maintaining human oversight to deliver business-ready outputs and drive measurable improvements in workflow efficiency, cost, and quality.