Channel/Partner Marketing Manager

Cohesity is seeking a Channel / Partner Marketing Manager to own and execute partner marketing strategy across the U.S. and Canada. As a key member of the Americas Field Marketing team, you'll develop integrated marketing programs that strengthen partner relationships, generate pipeline, and accelerate revenue across our channel ecosystem—including distributors, VARs, GSIs, MSPs, and strategic alliances. 

You'll serve as a trusted marketing partner to our Channel Sales organization and key partners, building and executing co-marketing initiatives that drive measurable business outcomes. You're comfortable navigating a complex partner ecosystem, collaborating cross-functionally, and using AI to improve planning, execution, analysis, and operational efficiency to scale marketing impact. 

How You'll Spend Your Time 

Channel & Partner Marketing Strategy & Campaign Execution 

• Develop and execute integrated partner marketing plans that drive pipeline generation, deal acceleration, and brand awareness across the U.S. and Canada. 

• Build and execute co-branded demand generation campaigns including digital programs, webinars, ABM, partner events, and integrated campaigns. 

• Collaborate with channel sales, strategic partners, and the global partner marketing team to develop joint go-to-market initiatives. 

• Manage Market Development Funds (MDF), including planning, partner proposals, budget allocation, ROI tracking, and optimization. 

• Leverage AI tools to accelerate campaign planning, content creation, reporting, dashboard development, and performance optimization. 

• Partner with Product Marketing and Sales Enablement to develop partner messaging, collateral, customer stories, and enablement content. 

• Track campaign performance, pipeline contribution, and ROI, making data-driven recommendations to continuously improve results. 

Partner & Sales Alignment 

• Serve as the primary marketing partner to the U.S. and Canada Channel Sales organization. 

• Align marketing investments to partner priorities, regional business goals, and pipeline opportunities. 

• Build trusted relationships with partners and internal stakeholders to maximize joint business outcomes. 

• Use AI-driven insights and analytics to identify growth opportunities and communicate program impact. 

Events & Partner Engagement 

• Plan and execute partner events, industry conferences, webinars, and regional field programs. 

• Drive Cohesity's presence within key partner communities and identify new opportunities to increase engagement and demand. 

• Foster partner advocacy through co-marketing programs, enablement initiatives, and participation in Cohesity's partner ecosystem. 

What We're Looking For 

Required Experience 

• 6+ years of B2B enterprise technology marketing experience, including channel or partner marketing. 

• Proven success developing and executing partner marketing programs that generate measurable pipeline and revenue. 

• Strong understanding of the channel ecosystem, including distributors and VARs; experience with GSIs, MSPs, and cloud partners is a plus. 

• Experience managing MDF programs, partner marketing investments, and campaign performance. 

• Strong project management, collaboration, and communication skills with the ability to influence internal and external stakeholders. 

• Experience with Salesforce, Marketo, Tableau, or similar marketing and reporting platforms. 

• Comfortable using AI-powered tools to improve productivity, campaign execution, reporting, content development, and decision-making, with a curiosity for adopting emerging technologies that drive better business outcomes ideally Claude, Chat GPT and CoPilot. 

Preferred Qualifications 

• Experience in cybersecurity, data protection, cloud, or enterprise infrastructure. 

• Familiarity with partner program frameworks, incentive models, and channel marketing best practices. 

• Experience supporting federal, SLED, or public sector channel partners. 

• Experience evaluating and implementing AI-enabled marketing tools or workflow automation to improve marketing effectiveness. 

You Are 

• A self-starter who takes ownership and delivers results. 

• A collaborative partner who builds trusted relationships across sales, marketing, and partner organizations. 

• Commercially focused and metrics-driven, with a bias toward pipeline and revenue impact. 

• Curious, adaptable, and excited to embrace AI as a force multiplier to improve strategy, operations, and execution. 

• Comfortable working in a fast-paced, highly collaborative, matrixed organization. 

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