Growth Marketing Manager, Lifecycle (Fixed-Term)

As Lifecycle Marketing Manager for the ClassPass Corporate Wellness Program, you'll turn a company-offered perk into an everyday habit for employees - driving eligible employees at our partner companies to sign up for their benefit, then keeping them engaged. You'll dig into the data, shape it into a lifecycle roadmap, and execute it yourself in Braze with meticulous attention to detail. 

What You'll Do 

• Own and evolve the lifecycle roadmap that drives eligible employees to sign up for their benefit, from evergreen campaigns to seasonal initiatives and new activation ideas 

• Dive into data to identify sign-up trends, analyze acquisition drivers and email metrics like open, click, and conversion rates, and uncover opportunities for growth 

• Build lifecycle campaigns in Braze end to end, including creating segments, building and QA'ing canvases, and managing scheduling and deployment across channels with meticulous attention to detail 

• Run A/B and multivariate tests across messaging, subject lines, send timing, and segmentation, documenting results and synthesizing learnings that sharpen every campaign 

• Define key lifecycle KPIs, maintain channel reporting, and deliver clear recommendations to stakeholders 

• Align cross-functional teams across Account Management, Product, and B2B Marketing around lifecycle marketing priorities that move the needle 

• Pioneer new ways to apply AI across campaign automation, channel optimization, and reporting workflows 

Experience You Bring 

• 3+ years in lifecycle marketing, CRM, growth marketing, or similar data-driven roles 

• Must have hands-on expertise building campaigns in Braze end to end—segments, canvases, QA, and deployment—with meticulous attention to detail 
  
• Experience owning strategy—not just campaign execution—with a track record of identifying growth opportunities, building a roadmap, and driving measurable business impact.

• A track record of driving activation, sign-up, or conversion metrics with measurable business impact 

• Strong experience using Excel and SQL to uncover and communicate insights 

• Confident designing A/B and multivariate tests, interpreting results, and applying learnings at scale 

• Comfortable operating at multiple altitudes—analyzing data, shaping it into a roadmap, and executing against it 

• Deep familiarity with activation, onboarding, and engagement strategies—B2B2C or benefits/membership experience a strong plus 

• Skilled at juggling multiple campaigns and priorities with minimal oversight 

• Clear communicator and cross-functional collaborator—especially with Product, Account Management, and B2B Marketing 

• Experience with tools like Asana or Notion is a plus