Senior Manager, Offer Strategy and Acquisition Insights, Everyday Banking Acquisition & Onboarding

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

The Everyday Banking Acquisition & Onboarding team helps more clients discover and join CIBC through thoughtful acquisition strategies and compelling value propositions. As a Senior Manager, Offer Strategy and Acquisition Insights, you'll lead the development of acquisition insights and offer strategies that support growth across chequing and credit card products. You'll analyze client, competitor, and market trends to shape channel-specific strategies, go-to-market plans, and offer positioning for priority client segments. You'll lead acquisition performance planning, budgeting, and investment optimization to support profitable, scalable growth. You'll also track acquisition profitability across products, client segments, and channels, while partnering with teams across the business, including Credit Risk Strategy, to identify opportunities and validate insights. In a test-and-learn environment, you'll continuously assess performance and refine strategies to improve results.

At CIBC we enable the work environment most optimal for you to thrive in your role. You'll have the flexibility to manage your work activities within a hybrid work arrangement where you'll spend 1-3 days per week on-site, while other days will be remote.

How you'll succeed

• Lead acquisition insights - Develop and deliver insights across acquisition channels using client, competitor, and market analysis to inform strategic decision-making for Chequing and credit card growth.

• Shape offer strategy - Design and optimize offer positioning, timing, and value propositions to ensure relevance for priority client segments and alignment with channel-specific strategies.

• Drive performance planning - Lead acquisition planning activities, including sales planning, budgeting, and investment optimization, to support profitable and scalable growth.

• Measure business outcomes - Track and assess acquisition profitability across products, channels, and client segments to identify trends, opportunities, and areas for improvement.

• Collaborate with partners - Partner with cross-functional teams, including Credit Risk Strategy and other business stakeholders, to validate insights, improve client quality, and strengthen acquisition outcomes.

• Advance continuous improvement - Work in a test-and-learn environment, using performance results and emerging insights to refine strategies and improve effectiveness over time.

Who you are

• You give meaning to data. You enjoy investigating complex problems and making sense of information. You communicate detailed information in a meaningful way.

• You look beyond the moment. You know what you do will make a difference today and tomorrow. You look for new opportunities to define what's possible.

• Your influence makes a difference. You know that relationships and networks are essential to success. You inspire outcomes by sharing your expertise.

• You act like an owner. You thrive when you're empowered to take initiative, go above and beyond, and deliver results.

• You have a degree or diploma in Business, Commerce, Marketing, Finance, or a related field. It’s an asset if you have a Bachelor of Business Administration (BBA) or Master of Business Administration (MBA).

• You can demonstrate experience in acquisition strategy, offer strategy, business insights, performance analysis, and cross-functional planning within banking, financial services, or a related industry. It’s an asset if you have experience supporting Chequing, credit card, or consumer banking product growth.

• Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 25th Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Business Planning, Data Analysis, Leadership, Market Research, Microsoft Excel, Microsoft PowerPoint, Product Analysis, Product Development, Product Management, Product Planning, Product Pricing, Strategic Objectives, Strategic Planning