Digital Performance Marketing Manager

Job Description

• Managing various online marketing channel to promote financial products to segmented audiences
• Acquire customers while maintaining a healthy CAC through various online marketing channel
• Conducting primary research to uncover current unique trends in personal finance in digital channel (e.g. app install, affiliate, social media, SEO and SEM)
• Monitor and analyze customer journey online to improve customer experience on using our mobile apps / website
• Translating marketing data into business insights and decisions

Qualifications

• Graduate from a reputable university with degree in Engineering, Computer Science or Mathematics would be ideal
• A results driven, independent thinker with superior numerical, financial and technology skills
• Experienced on performing data analysis and reporting using SQL and BI tools is preferable
• Eager to work in a creative and collaborative environment to do iterative experiments to improve marketing performance
• Eager to learn, implement and utilize various marketing technology to help scaling & optimizing the company marketing activities
• Energized by brainstorming and iterating on and developing social media, content and performance marketing strategy