Marketing Ops & Analytics Manager

This role owns the analytics backbone of Marketing and enables SDRs with accurate routing, attribution, dashboards, performance analysis, and automation — turning data into predictable pipeline impact.

 

Responsibilities: 

• Own the end-to-end marketing analytics stack, with Snowflake as the source of truth, including multi-touch attribution, funnel and cohort analysis across the full lifecycle (Lead → Revenue).
• Ensure data consistency across Snowflake, Salesforce, Marketo, and BI tools in partnership with RevOps, IS, and Finance.
• Design and maintain executive dashboards (Tableau / PowerBI) covering pipeline health, velocity, campaign ROI, CAC, SDR performance, and response SLAs.
• Own and optimize the lead lifecycle in Salesforce and Marketo, including scoring models, routing logic, territory rules, lifecycle stages, automation, and speed-to-lead improvements.
• Partner with SDR leadership to identify bottlenecks, improve conversion rates, and drive productivity through data-driven insights.
• Serve as the Marketo system owner, ensuring campaign execution, QA, data hygiene, governance, and seamless integrations across the GTM tech stack.
• Act as a cross-functional bridge between Marketing, Sales, RevOps, BI, and IS, translating business needs into

 

Requirements:

• 6–10 years in Marketing Ops, Marketing Analytics, RevOps, or Growth Analytics roles in B2B SaaS.
• Hands-on, advanced experience with:
• Snowflake/Big Query (data modeling, analysis, partnering with BI/analytics teams)
• Salesforce (campaigns, lead lifecycle, reporting)
• Marketo (automation, scoring, lifecycle management)
• Tableau or PowerBI or Looker
• Strong SQL skills and comfort working directly with raw data.
• Proven experience enabling SDR teams with data, automation, and process.
• Ability to independently own projects end-to-end in a fast-moving environment.
• Team player, can-do attitude, data driven, detail oriented

Nice-to-have:

• Cybersecurity / networking / enterprise SaaS background.
• Experience with attribution modeling beyond “first/last touch”.
• Exposure to additional BI & AI tools (Workato, Make.com, Dreamdata, Looker, etc.).
• Experience supporting global GTM teams.