About the Role

We're hiring a Content Lead to own content and storytelling across Bunkerhill. The most compelling stories we can tell are the ones happening inside our customer health systems—at Cleveland Clinic, Mayo Clinic, UTMB Health, and a growing list of others—and finding and telling them well sits at the heart of this role. But you will also own thought leadership in partnership with our co-founders, the copy across our owned channels, and how all of it gets distributed. Your goal is to put Bunkerhill in front of the next 100 health systems we want to work with.

This is not a traditional content marketing role. You will not be handed a content calendar or asked to execute against pre-defined briefs. Your audience is the C-suite at health systems that don't yet know us—health system CEOs, CIOs, CMOs, and Chief AI Officers. Your raw material is the day-to-day work of physicians and operators inside Carebricks deployments, the points of view of our co-founders, and the developments we ship as a company. Your job is to translate all of it into content that drives visibility with our next cohort of buyers.

You will also own distribution, ensuring that what we produce shows up in the market and creates pull. We care less about hitting a fixed number of posts and more about producing the right amount of content that meaningfully moves how the market sees us.

This is a high-ownership role. You will define how content gets created, how it gets distributed, and how the system improves over time.

What You'll Do

Content Creation & Narrative Development

• Own end-to-end content creation across formats and channels: case studies, thought leadership, op-eds, blog, social, video, webinars, press releases, website copy, and more

• Customer stories are the most compelling content we can produce, and finding and telling them well sits at the center of this role. Build genuine relationships with clinicians, operators, and champions inside our customer health systems; run deep interviews and find the angles that aren't obvious from the outside

• Develop thought leadership and POV-driven pieces in partnership with our co-founders—take their stubs and ideas and turn them into content that stands on its own and lands with the market

• Own copy across our website, blog, and other owned channels—keeping it clear, on-message, and current

• Partner closely with forward-deployed engineers, founders, and internal teams to surface product developments, deployments, and real-world impact worth amplifying

• Amplify Bunkerhill's point of view through every piece you create; you're not here to invent the narrative, you're here to be its strongest voice

• Maintain a high bar for storytelling, clarity, and usefulness—AI should assist your thinking, not replace it

Distribution & Content Strategy

• Own distribution across channels (LinkedIn, blog, website, podcasts, etc.)—determine the right cadence, channels, and formats based on what actually moves the audience you're targeting

• Repurpose core content into multiple formats to maximize reach and impact

• Define and prioritize the content roadmap based on company priorities, product momentum, and market opportunities

• Partner with leadership to shape voice and presence, especially for founder-led content

• Own earned media outreach—identify the stories with the biggest visibility upside and pitch the right outlets for them, which could range from trade publications to regional press to broadcast to tier-1 national outlets depending on the story. Leverage PR contractors and agencies as appropriate.

• Track and measure content performance across channels—identify what's working and what's not, double down on what's driving visibility, and cut or rework what isn't

Content Systems & AI-Assisted Execution

• Build AI-assisted workflows that let you operate with maximum leverage—accelerating the path from raw inputs (calls, transcripts, product updates) to draft content while keeping your editorial judgment at the center

• Use AI to translate strong content across formats (a case study becomes a LinkedIn post, a podcast clip, an email newsletter) and to keep voice, tone, and positioning consistent across everything you ship

• Maintain shared infrastructure (brand voice, narrative pillars, customer outcome libraries) that AI tools can draw on to keep output on-brand and aligned with our key messages

• Treat your AI workflows as living systems—iterate on prompts, skills, and structures as you learn what works

• Continuously reduce manual and operational work so your time goes to the irreplaceable parts: customer relationships, story discovery, and editorial judgment

Who You Are

• You spike on storytelling—you can find the angle in a customer conversation that nobody else would, and you can also take a half-formed idea from a founder and turn it into a thought leadership piece that stands on its own

• You take ownership of outcomes, not just tasks

• You are a strong communicator and writer, able to translate complex technical and clinical work into clear, compelling narratives

• You are excited to fly to a health system on short notice to spend a day with a clinical champion if that's what the story requires

• You move quickly, ship reliably, and don't get stuck making everything perfect

• You see AI as a system to be designed and refined—not a tool to be queried—and you actively iterate on your workflows as you learn what works

• You're comfortable owning the unglamorous work: writing a LinkedIn post on a Tuesday, briefing a contractor on visuals, updating homepage copy. The leverage comes from owning the full surface, not just the marquee pieces.

• You think in systems and instinctively look for ways to make processes more efficient and scalable

Requirements

• A track record of high-quality content you owned end-to-end—from finding the angle through development to distribution—across multiple formats. Customer-led work where you owned the relationship and the story is especially valuable; we'll want to see examples.

• Hands-on experience using AI tools to build workflows that meaningfully augment your output, not just to draft faster

• Comfort working directly with external customers, operators, and technical teams to extract insight

• Strong organizational skills and ability to structure information across multiple domains (e.g., messaging, customer outcomes, content pipelines)

• Ability to operate with high autonomy in a fast-moving, ambiguous environment

• A bias toward shipping reliably—not perfection, not delay

• Eagerness to travel meaningfully for customer engagement and on-site content development. This is the kind of role where you might fly to Galveston on Tuesday to spend a day with a cardiologist if that's where the story is.

• SF-based, in-office 3+ days per week

Note: We care much more about demonstrated capability and ownership than specific years of experience or traditional titles.

Why Bunkerhill Health

• Real impact at leading health systems. Our Carebricks platform is live at UTMB Health, Cleveland Clinic, Mayo Clinic, and dozens of other hospitals across the U.S., powering workflows like incidental findings follow-up, prior authorization, referral routing, and more.

• Award-winning AI implementation. Bunkerhill was recently named “Best in AI Implementation” in Inc.’s 2025 Best in Business Awards for the way Carebricks lets clinical and operational teams build and deploy AI agents that actually run in day-to-day workflows. Business Wire

• Backed by top-tier investors. We’re backed by Sequoia Capital, Felicis, Optum Ventures, SciFi VC, SV Angel, and others, with a raised $25M Series B led by Khosla Ventures.

• Recognized as one of AI’s “killer apps.” Sequoia highlighted Bunkerhill as part of the rising cohort of “AI’s Killer Apps” in its AI Ascent keynote, alongside companies like LangChain and OpenEvidence. LinkedIn

• Regulatory and clinical credibility, not just demos. Our platform incorporates multiple FDA-cleared algorithms, including models for cardiovascular findings such as aortic valve and mitral annular calcification, now deployed as part of Carebricks in real clinical workflows.

• You’re joining at an inflection point: revenue has leapt from early pilot scale to multi-million-dollar ARR in the last year, as health systems standardize critical workflows on Bunkerhill

• A chance to help define the category. Bunkerhill’s mission is to close the gap between the potential of AI in healthcare and its reality in clinical practice. As one of the first Forward Deployed Product Leads, you’ll help define how health systems design, ship, and scale AI-enhanced workflows—not just at one hospital, but across a growing network of top institutions.