Senior Regional Marketing Manager

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

岗位描述（Key Responsibilities）

1、区域市场策略与洞察

基于总部品牌/平台战略，结合区域真实业务情况（患者结构、科室结构、竞品格局、准入与支付环境等），形成区域层面的市场洞察与优先级判断

识别区域内关键增长机会点，制定清晰的区域市场策略及年度/季度行动计划

2、策略落地与项目管理

将区域策略转化为可执行的市场项目与活动组合（学术会议、平台项目、KOL 合作等）

负责区域市场项目的全流程管理：目标设定、资源配置、执行推进、KPI 评估与复盘

确保项目合规、高质量执行，并能够通过复盘不断优化区域打法

3、客户管理与观念升级

支持并赋能销售团队开展系统化的客户分层与观念管理

参与区域 KOL / 潜力客户的策略规划，推动从“活动触达”向“观念改变与行为转化”升级

与医学部协作，确保信息传递的科学性、一致性和长期价值

4、跨部门协作与影响力

与销售、医学、培训及总部市场团队保持紧密协作，推动策略共识与执行一致。通过专业能力与结构化沟通，有效影响并推动销售团队执行关键动作。

任职要求（Qualifications）

1、 经验背景

医药行业相关工作经验 5 年及以上，其中至少1年以上区域市场区域产品管理经验，有肿瘤领域（优先 GI / 消化道肿瘤 / IO）相关经验者优先，具备从销售管理到市场或区域策略成功转型经验者优先

2、核心能力要求

区域市场理解成熟：清楚区域市场与总部品牌市场的本质差异，能做取舍、定优先级

结构化思维强：能讲清楚“洞察 → 策略 → 动作 → KPI → 复盘”的完整逻辑

项目管理能力扎实：能同时推进多项目，并兼顾质量、合规与节奏

跨部门协作与影响力：能在复杂组织中推动共识，而非单点执行

3、个人素质

自驱力强，能在不确定性环境中保持判断力与行动力

对复杂市场有耐心，能“沉下来”做区域长期建设

认同合规文化，具备清晰的职业底线与风险意识

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science™ ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

Candidate Rights

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com. Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response. Inquiries related to the status of your application should be directed to Chat with Ripley.

R1600762 : Senior Regional Marketing Manager