Director, Client Segment Marketing – Family Capital (Single Family Offices) & Endowments and Foundations
BlackrockAbout this role
The Team:
The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.
Role and Impact:
We are seeking a Director to lead marketing strategy and execution for two priority institutional client segments: Single Family Offices (Family Capital) and Endowments & Foundations.
This role is responsible for translating firm, product, and client priorities into segmented, insight led marketing strategies and campaigns that drive engagement with highly sophisticated, long term investors. The Director will partner closely with client business leaders, product teams, investment teams, and marketing colleagues to ensure that marketing activity is aligned to priority investment themes, tailored to distinct client needs, and executed with precision.
The successful candidate will bring strong strategic judgment, exceptional communication skills, and the ability to operate across content, events, campaigns, and analytics in a matrixed organization.
Responsibilities:
Segment Strategy & Positioning
- Own the marketing strategy for Single Family Offices and Endowments & Foundations, grounded in client segmentation, investment priorities, and decision‑maker needs.
- Develop and maintain clear segment narratives that bring together the firm’s full platform—public and private markets, tax‑aware solutions, data, and technology—into a cohesive and differentiated story for each audience.
- Translate segmentation insights into actionable plans that define target audiences, messaging, channel mix, and annual sequencing.
Campaigns, Content & Experiences
- Lead the design and execution of integrated marketing campaigns aligned to priority investment themes and product platforms.
- Oversee the development of senior‑level thought leadership, partnering with investment teams and research contributors to ensure content is rigorous, differentiated, and relevant to CIO‑level audiences at Single Family Offices and E&Fs.
- Drive high‑touch client experiences, including proprietary forums, curated regional events, and strategic industry moments tailored to each segment’s engagement model.
- Ensure coordinated amplification across owned, earned, and paid channels, including email, digital, social, media, and events.
Product & Priority Alignment
- Partner closely with product, sales, and client businesses to ensure marketing plans are aligned to the firm’s product and priority framework, with clear focus on highest‑priority platforms and capabilities.
- Balance long‑term brand building with near‑term commercial priorities, sequencing campaigns to support investment themes and launches.
Measurement & Optimization
- Define and oversee performance tracking across campaigns and segments, including engagement, lead quality, and client interaction metrics.
- Use data and insights to refine strategies, improve effectiveness, and inform future planning cycles.
- Contribute to marketing scorecards and regular reporting used in senior‑level discussions.
Core Skills:
Leadership & Collaboration
- Serve as a senior marketing partner to client business leadership, providing clear recommendations and points of view.
- Lead cross‑functional teams and agency partners, influencing without direct authority.
- Support the development of junior team members and contribute to raising strategic standards across segment marketing.
- Demonstrated use of AI tools with fluency and agility, showing adaptability, critical thinking, and the ability to learn in evolving environments.
- Embodies an AI-ready mindset through curiosity, eagerness, and being an early adopter.
Qualifications:
- 10+ years of experience in marketing, strategy, or client engagement within asset management, financial services, or a related institutional environment.
- Strong understanding of Single Family Offices and/or Endowments & Foundations, including their governance models, investment decision making, and information needs.
- Demonstrated experience leading integrated marketing strategies across content, events, and multi channel campaigns.
- Exceptional communication and presentation skills, with the ability to translate complex investment concepts into clear, compelling narratives for senior audiences.
- Proven ability to present confidently to senior stakeholders and facilitate discussions with investment, product, and client teams.
- Experience leveraging AI and advanced tools to improve marketing effectiveness, including content development, audience targeting, personalization, analytics, and workflow efficiency.
- Analytical mindset with comfort using data to inform decisions and evaluate impact.
- Ability to operate effectively in a highly matrixed organization and manage multiple priorities simultaneously.
Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock
BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.
BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email Disability.Assistance@blackrock.com. All requests are treated in line with our privacy policy.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.