Senior Growth Marketing Manager

It's with that in mind that Beyond is looking to add a Senior Growth Marketing Manager to our growing team - our growth marketing team owns the full funnel from first touch through signup, connection, activation, and credit period. Reporting to the Director of Growth Marketing, you will have the opportunity to manage that funnel as a system. You will shape our organic presence, optimize our website and onboarding flows, help coordinate our paid media plan with an agency, and design experiments that move the metrics that matter: host acquisition, signup conversion, and activation. This is not a channel manager role. It is a full-funnel operator who thinks in growth loops, obsesses over the stories that resonate with their audience, builds in AI-native ways, and ships fast.

Before reading further...

Beyond is passionate about diversity and cultivating our team’s potential. If you’re hungry for a good opportunity, but don't meet every point in this job description, please apply anyway!

As our Senior Growth Marketing Manager, you'll be responsible for:

• Organic & Content Distribution
  • Owning SEO, GEO, and AEO strategy across owned channels
  • Partnering on content creation; lead distribution, optimization, and performance
  • Managing organic social as a discovery and trust channel
• Website & Conversion
  • Driving CRO across landing pages, signup flows, and onboarding entry points
  • Partnering with Product and Design to run tests and ship improvements
  • Identifying and close key conversion gaps
• Acquisition
  • Supporting paid strategy alongside a specialized agency
  • Setting direction and ensure full-funnel message consistency
  • Aligning acquisition efforts to Host audience needs and experience
• Activation & Credit Period Retention
  • Optimizing the signup-to-activation handoff
  • Partnering on onboarding flows to drive key host actions and milestones
  • Tracking cohorts and identify drop-off points during the credit period
• Experimentation
  • Building and prioritizing the growth experiment backlog
  • Developing hypotheses, run tests, and analyze results
  • Turning insights into actionable channel and growth strategies
• Analytics & Reporting
  • Owning funnel metrics from first touch through activation
  • Pulling and analyzing your own data; building reporting views
  • Connecting channel performance to downstream outcomes
• Cross-functional Partnership
  • Collaborate closely with Product, Sales, and Revenue Management
  • Contribute to product launches, onboarding, and GTM execution
  • Use funnel insights to influence roadmap decisions

So what kind of person are we looking for in this role? The person who will be successful in this role will be: 

• Communicative: You can clearly communicate and translate marketing performance into language the business acts on. 
• AI-Native: You are comfortable using AI tools as part of your daily workflow across research, writing, building, and testing. You don’t treat AI as a checkbox—you use it to move faster and think better. You’re excited to engage with AI-powered onboarding and personalization as a hands-on practitioner, not just an observer.
• An Owner: You take initiative and thrive when stepping into a well-defined problem space with existing momentum. You’re excited to own and build on top of established systems with experimentation frameworks, funnel analytics, and onboarding flows to drive them forward.

Now that we’ve told you what the job looks like, here are the qualifications we're looking for in a candidate: 

• 5+ years of experience in growth marketing, performance marketing, or demand generation, ideally in B2C or B2B SaaS environment 
• A track record of improving search rankings and organic performance—not just producing content briefs
• Experience working cross-functionally to ensure consistent messaging across the entire customer journey
• Experience using Google Analytics 4 (GA4) to pull your own data and executing upon insights
• Experience designing and running experiments end to end, from hypothesis to decision 
• Proven ability to connect channel performance to business outcomes such as signups, activation, and retention—not just top-of-funnel metrics
• Experience in the short-term rental, proptech, or hospitality space is a nice to have
• Familiarity with SQL or similar data querying tools is a nice to have
• Experience with HubSpot, additional CRMs and/or Webflow is a nice to have

So what can you expect after you apply? Your application will be personally reviewed by a member of the Beyond hiring team and if there is a match in your experience and the role, you will:

• Have a video conversation with someone on our Recruiting team. This is a high-level conversation about your experience and interest, but also an opportunity for you to learn more about us
• Meet with our Director of Growth Marketing 
• Complete an assignment relevant to the role 
• Present the assignment to a panel of stakeholders 
• Have a final interview with our VP of Marketing and VP of Product