CRM Optimisation Lead

Company Description

We’re one of the world’s leading online gambling companies, revolutionising the industry since 2000. Founded by Denise Coates CBE, we now employ over 10,000 people and serve over 120 million customers in 26 languages.

We empower our employees to push boundaries and explore new ideas, cultivating a culture that celebrates and rewards creativity. This offers employees a wealth of growth opportunities, giving them the opportunity to make a real impact in the world of online gambling. As a forward-thinking company, we’re breaking new ground in software innovation too, redefining what’s possible for our global worldwide.

Our focus on In-Play betting has solidified our market-leading position, featuring more than 1.38 million In-Play sporting events a year. With over 750 concurrent sporting fixtures at peak and more live sports streamed than anyone else in Europe (750,000), we handle over 6 million HTTP requests daily and process more than 1.5 million bets per hour at peak.

Job Description

We are looking for a CRM Optimisation Lead to bridge the gap between our global strategy and the Australian sports landscape.

The Marketing department in Australia serves as the engine room for local brand presence, connecting with millions of sports fans to ensure every communication lands with precision and flair.

This role acts as the vital link between Australian operations and global CRM teams. Navigating the nuances of the local market requires commercial relevance, compliance, and perfect timing for the Australian sporting calendar. Influencing strategy and driving continuous improvement across a complex matrix environment ensures CRM activity remains effective and engaging.

Qualifications

• Experience in CRM, marketing operations, or campaign coordination
• Strong stakeholder management skills with the ability to influence without direct authority
• Ability to work effectively across matrix teams and multiple time zones
• Commercial awareness and understanding of customer marketing
• Strong organisational and prioritisation skills
• High attention to detail
• Strong verbal and written communication skills
• Analytical skills with the ability to interpret data and identify trends
• Experience in sports betting, gaming, or a regulated marketing environment
• Understanding of the Australian market and sporting calendar

Additional Information

• Act as the primary local contact for Australian CRM-related matters
• Collaborate with global and local teams to ensure consistent messaging across all communications
• Monitor trading and product pipelines to identify CRM opportunities
• Escalate process issues to ensure swift resolution with relevant global teams
• Review competitor activity to share actionable insights for local campaigns
• Ensure all activity complies with local market regulations and approval processes
• Support advance planning of seasonal campaigns
• Analyse customer trends to support decision-making
• Lead weekly WIP meetings to drive continuous improvement of CRM processes
• Coordinate CRM activity around new product launches and sporting moments

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At bet365, we're committed to creating an environment where everyone feels welcome, respected and valued. Where all individuals can grow and develop, regardless of their background. We're Never Ordinary, and we're always striving to be better. If you need any adjustments or accommodations to the recruitment process, at either application or interview, please don’t hesitate to reach out.