Job Description

Purpose of the role

To drive innovation, meet customer needs, and ensure the bank's long-term success and competitive edge. 

Accountabilities

• Execution of market research to understand customer needs, pain points, and emerging trends to support the analysis of profitability, market size and positioning for new products compared to existing offerings, and to identify opportunities for diversification to gain a competitive advantage.
• Collaboration with stakeholders across departments and teams including marketing, sales, technology, engineers, designers etc to generate innovative and feasible product ideas and porotypes for testing aligned with customer needs and strategic goals.
• Development of concepts and specifications which define features, functionalities, target market, user interface, technical specifications and potential revenue models of new products.
• Evaluation of the technical feasibility, legal compliance, and potential risks associated with the development and launch of the new product.
• Monitoring of market trends and analysis feedback from internal employees and target customers through prototypes, user testing sessions, and beta programs to identify areas for improvement to refine the product before launch.
• Management of comprehensive launch plans and technical deployments for products that establish rollout timelines, marketing strategies, training initiatives and communication channels to promote the launch new products effectively.
• Monitoring of key metrics such as adoption rates, usage patterns, customer satisfaction, and revenue generation to assess the product's performance against set goals.

Director Expectations

• To manage a business function, providing significant input to function wide strategic initiatives. Contribute to and influence policy and procedures for the function and plan, manage and consult on multiple complex and critical strategic projects, which may be business wide..
• They manage the direction of a large team or sub-function, leading other people managers and embedding a performance culture aligned to the values of the business. Or for an individual contributor, they lead organisation wide projects and act as deep technical expert and thought leader, identifying new ways of working and collaborating cross functionally. They will train, guide and coach less experienced specialists and provide information affecting long term profits, organisational risks and strategic decisions..
• Provide expert advice to senior functional management and committees to influence decisions made outside of own function, offering significant input to function wide strategic initiatives.
• Manage, coordinate and enable resourcing, budgeting and policy creation for a significant sub-function.
• Escalates breaches of policies / procedure appropriately.
• Foster and guide compliance, ensure regulations are observed that relevant processes in place to facilitate adherence.
• Focus on the external environment, regulators, or advocacy groups to both monitor and influence on behalf of Barclays, when appropriate.
• Demonstrate extensive knowledge of how the function integrates with the business division / Group to achieve the overall business objectives.
• Maintain broad and comprehensive knowledge of industry theories and practices within own discipline alongside up-to-date relevant sector / functional knowledge, and insight into external market developments / initiatives.
• Use interpretative thinking and advanced analytical skills to solve problems and design solutions in often complex/ sensitive situations.
• Exercise management authority to make significant decisions and certain strategic decisions or recommendations within own area.
• Negotiate with and influence stakeholders at a senior level both internally and externally.
• Act as principal contact point for key clients and counterparts in other functions/ businesses divisions.
• Mandated as a spokesperson for the function and business division.

All Senior Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

• Lead the development of next-generation marketing, personalisation and decisioning capabilities that deliver tailored, timely and relevant experiences across channels.
• Shape the future of data-driven engagement by combining customer insights, AI, analytics and digital experiences to deepen client relationships and commercial outcomes.
• Define and own the strategic vision, roadmap and outcomes for the tribe, ensuring investment is aligned to measurable business, colleague and client value.
• Lead a multidisciplinary organisation spanning Product, Design, Engineering, Data and Delivery, creating an environment where empowered teams can deliver continuously and at pace.
• Drive end-to-end transformation initiatives, translating complex business priorities into scalable products, journeys and capabilities that improve colleague and client experiences.
• Build strong partnerships with senior business, technology and operations stakeholders to align priorities, manage dependencies and deliver sustainable outcomes across the wider PBWM ecosystem.
• Champion modern product and agile ways of working, fostering a culture of experimentation, evidence-based decision making, continuous improvement and accountability for outcomes.

Desired Skills/Experience

• Proven experience leading large-scale digital, marketing, customer engagement or personalisation transformations, with accountability for defining strategy, securing investment and delivering measurable business outcomes.
• Strong understanding of customer data, analytics, AI and personalisation capabilities, with a track record of translating insight into relevant, timely and impactful client engagement across multiple channels.
• Experience operating within complex, regulated environments and partnering across Product, Technology, Data, Operations and Front Office teams to deliver end-to-end client and commercial outcomes.
• Experience within wealth management, private banking, institutional, B2B or relationship-led businesses is highly desirable. Candidates should understand how engagement, decisioning and personalisation differ in high-value, adviser-supported environments compared to purely digital, high-volume retail B2C models.
• Standout candidates will have successfully defined and executed multi-year digital transformation strategies, built and led high-performing product organisations, and demonstrated the ability to identify emerging industry, data and AI trends and convert them into scalable competitive advantage.