Job Description

Purpose of the role

To develop and implement marketing strategies to promote brand, products, and services across various markets

Accountabilities

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

Analyst Expectations

• To perform prescribed activities in a timely manner and to a high standard consistently driving continuous improvement.
• Requires in-depth technical knowledge and experience in their assigned area of expertise
• Thorough understanding of the underlying principles and concepts within the area of expertise
• They lead and supervise a team, guiding and supporting professional development, allocating work requirements and coordinating team resources.
• If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L – Listen and be authentic, E – Energise and inspire, A – Align across the enterprise, D – Develop others.
• OR for an individual contributor, they develop technical expertise in work area, acting as an advisor where appropriate.
• Will have an impact on the work of related teams within the area.
• Partner with other functions and business areas.
• Takes responsibility for end results of a team’s operational processing and activities.
• Escalate breaches of policies / procedure appropriately.
• Take responsibility for embedding new policies/ procedures adopted due to risk mitigation.
• Advise and influence decision making within own area of expertise.
• Take ownership for managing risk and strengthening controls in relation to the work you own or contribute to. Deliver your work and areas of responsibility in line with relevant rules, regulation and codes of conduct.
• Maintain and continually build an understanding of how own sub-function integrates with function, alongside knowledge of the organisations products, services and processes within the function.
• Demonstrate understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.
• Make evaluative judgements based on the analysis of factual information, paying attention to detail.
• Resolve problems by identifying and selecting solutions through the application of acquired technical experience and will be guided by precedents.
• Guide and persuade team members and communicate complex / sensitive information.
• Act as contact point for stakeholders outside of the immediate function, while building a network of contacts outside team and external to the organisation.

All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship – our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset – to Empower, Challenge and Drive – the operating manual for how we behave.

Join us as a "Digital Content Production - Production" at Barclays, where you'll spearhead the evolution of our digital landscape, driving innovation and excellence. You'll harness cutting-edge technology to revolutionise our digital offerings, ensuring unapparelled customer experiences.

You may be assessed on the key critical skills relevant for success in role, such as experience to build, test, publish and maintain semantically structured content that delivers customer-centred solutions in line with an Omni channel content strategy, as well as job-specific skillsets.

To be successful as a "Digital Content Production - Production", you should have experience with:

Basic/ Essential Qualifications:

• Strong experience and strong knowledge of all elements of content management and platforms.  Experience of AEM, Adobe Workfront, Adobe Assets, JIRA & confluence tools.

• Intermediate experience in advocating the use of content management as a UX discipline that provides a valuable business asset and is a cornerstone of any true customer experience strategy.

• A great attention to detail

• The ability to work as a part of a team

• A focus on what is best for the online customer

• Upload editorial, research, product and marketing campaign content to the relevant websites using various web Content Management Systems and AEM in particular. The role holder will be responsible for content changes which can range in size from regular, small editorial changes to large scale projects involving the migration and development of entire sites.

• The role holder will manage the web content changes processes and the demand requests submitted through these to ensure that all changes meet brief and stakeholder requirements, and that all changes are implemented.

• Ensure that all our customer journeys match our content strategy and customer experience principles. Challenge briefs that prioritise business needs over customer experience and work with stakeholders to provide superior solutions. Maintain a high customer focus and be aware of the competitive market and trends within the marketplace.

• Ensure appropriate and accurate application of brand guidelines and appropriate use of templates and design frameworks.

• Know and understand the KPIs and metrics for marcomms and our content strategy principles. Use this deep understanding when building content.

• The production executive will combine technical ability with a keen customer focus as part of a multi-skilled team that enables mobility, progression skill-sharing and creative collaboration.

• Role-model our desired behaviours and support the embedding of a genuinely collaborative spirit, inside and outside our team - help make Digital Content Execution a great place to work. 

Desirable skillsets/ good to have:

• An understanding of HTML and basic CSS

This role will be based out of Gurugram.