Campaign Marketing Manager, Forma

26WD98562

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Position Overview 

As our Campaign Marketing Manager, you will be responsible for setting creative campaign strategies and go-to-market campaigns for our Architecture, Engineering, Construction, and Operations portfolio in the global education market. You will help build the vision and plans that will ensure Autodesk becomes a trusted partner with students, educators, and key influencers, strongly aligned and supported in industry. You will report to the Manager, Global Campaigns.

Responsibilities

• Responsible for development and production of master campaign deliverables, creative concept and bill of materials defined by strategy brief, ensuring consistency, quality and delivery timelines and partnering with external agencies

• Oversee internal or employee communications strategy based on campaign sizing and relevance

• Skilled at AI prompt design, rapid iteration, and output evaluation

• Collaborate with cross functional teams; Audience Marketing, Field Marketing, Digital Strategy, Field Engagement, and Curriculum and Certification to align strategies, desired outcomes, and reporting

• Adopt an audience-first mindset across every stage of the lifecycle journey and understand the target audience's needs, preferences, behaviors, and demographics to inform content creation that resonates, is relevant, impactful, and engaging

• Develop campaign creative concepts—e.g., theme, look & feel—from ideation through to completion via agency

• Deliver campaigns, assets, and playbook(s) to customer-facing teams to execute and activate in global markets

• Manage the strategy and development of global nurture campaigns with focus on the first 60 days of our audiences’ post-download journey and beyond

• Achieve or exceed return on marketing investment success metrics (ROMI), consistently leveraging data-driven insights to inform decision-making

• Manage cross-functional team communication, briefings, and quarterly business updates

Minimum Qualifications

• BA, BS or equivalent degree in marketing, communications or equivalent work experience

• 5+ years of experience developing global marketing campaigns for a large company 

• Proficiency with marketing campaign tools (Draftr, Marketo, Airtable, CMT (Salesforce Campaign Management Tool, Allocadia). Data analytics software (Adobe Customer Journey Analytics, PowerBI, Fullstory) will be beneficial

• Demonstrated experience using GenAI/ML to accelerate campaign strategy, creative concepting, content variants, audience insights/segmentation, channel optimization, and experimentation design (A/B, multivariate, incrementality).

• Proven success influencing large, global, cross-functional teams from planning to execution 

• Excellent written and oral communication skills are required to build customer-facing campaigns, assets, creative briefs, and campaign strategy presentations  

Preferred Qualifications 

• Adept at collaborating within a highly matrixed environment 

• A commitment to providing exceptional customer experiences 

• You can have hard conversations to drive prioritization for better outcomes 

• You have a sense of urgency in approaching critical challenges  

• Unafraid to try new things and challenge the status quo 

• Excellent PowerPoint skills and comfortable presenting to executive audiences 

Plus d'information/ Learn More

À propos d’Autodesk/ About Autodesk

Bienvenue chez Autodesk ! Nos logiciels créent chaque jour des choses extraordinaires : des bâtiments les plus écologiques aux voitures les plus propres, en passant par les usines les plus intelligentes et les films à succès. Nous aidons les innovateurs à concrétiser leurs idées, transformant non seulement la façon dont les choses sont fabriquées, mais aussi ce qui peut l’être. Nous sommes très fiers de notre culture chez Autodesk ; elle est au cœur de tout ce que nous faisons. Notre culture guide notre façon de travailler et de nous comporter les uns envers les autres, influence nos interactions avec nos clients et nos partenaires, et définit notre image au monde. En tant qu’Autodeskien, vous pouvez accomplir un travail significatif qui contribue à bâtir un monde meilleur, conçu et réalisé pour tous. Prêt à façonner le monde et votre avenir ? Rejoignez-nous !

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Transparence salariale / Salary transparency

Le salaire est l'un des éléments du programme de rémunération concurrentiel d'Autodesk. Pour les postes basés au Canada, nous offrons un salaire de base entre $77,000 et $112,200. Le salaire est déterminé selon l'expérience professionnelle et l'emplacement du candidat(e). En plus du salaire de base, notre programme de rémunération peut inclure une prime annuelle, des commissions pour les postes de ventes, des attributions d'actions et un ensemble complet d'avantages sociaux.

Salary is one part of Autodesk’s competitive compensation package. For Canada based roles, we expect a starting base salary between $77,000 and $112,200. Offers are based on the candidate’s experience and geographic location, and may exceed this range. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

appurtenance / Belonging

Nous sommes fiers de cultiver une culture d’appartenance où chacun peut s’épanouir. Pour en savoir plus, cliquez ici:

https://www.autodesk.com/company/global-belonging

We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here:

https://www.autodesk.com/company/global-belonging

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Are you an existing contractor or consultant with Autodesk?

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Please search for open jobs and apply internally (not on this external site).