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Manager, Content SEO Programs
AppleCupertino, California, United States$195,200 - $293,80010+ years
Apply Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.
As the leader of our Content SEO team, you'll define and direct how Apple's products are discovered in organic search by millions of people worldwide. You'll build and grow a high-performing team, set the strategic direction for content optimization across Apple's digital ecosystem, and partner with senior leaders across Marketing, Merchandising, and Product to make search a core input to how we tell Apple's story.
We are looking for an experienced people manager to lead our Content SEO Program. You'll direct the activities of a functional area, managing a team responsible for content optimization strategy across multiple product lines and business areas. You'll navigate highly complex, ambiguous, and fast-moving priorities while developing your team's careers, driving measurable business impact, and influencing senior stakeholders across the organization.
- Lead the creation and ongoing operation of an always-on AI Search optimization program — defining the strategy, workflows, and success metrics
- Build and grow a team of Content SEO program managers, coaching for career growth and an inclusive culture
- Own the content SEO strategy and long-term roadmap across Apple's marketing site and online store
- Partner with senior leaders across Merchandising, Product Marketing, and Marcom to make search a core input to Apple's content
- Define and own the content SEO strategy and long-term roadmap across several of Apple's digital platforms, including Apple's marketing site and online store
- Lead a team responsible for developing content strategies that optimize Apple's presence across AI platforms and AI-powered search experiences (e.g., AI Overviews, conversational search, answer engines)
- Build, hire, mentor, and grow a team of content SEO program managers — setting clear goals, providing regular feedback, and fostering an inclusive culture that supports career growth and diverse perspectives
- Lead cross-functional collaboration with content, merchandising, product marketing, and Marcom leaders to ensure SEO is integrated into all content efforts and product launches
- Establish frameworks, standards, and processes for content optimization that scale globally across metadata, content structure, internal linking, and semantic markup
- Manage executive relationships inside Apple and stay current with search engine and AI platform developments
- Minimum of 10 years of experience with SEO for a global brand or digital agency
- 4+ years of experience directly managing SEO, content, or program management teams, including experience developing and calibrating talent
- Experience with AIO / GEO / AEO and optimizing content for AI-powered search
- Solid experience leading complex, cross-functional content programs across multiple product lines or business areas
- In-depth knowledge of the latest content SEO best practices across all significant worldwide search engines
- Proficiency in SEO tools such as Google Search Console, Profound, seoClarity, and Ahrefs
- 13+ years of experience with SEO preferred
- Experience working in the technology and/or e-commerce industry
- Experience building or scaling a content SEO function at a large, matrixed organization
- Track record of building diverse, inclusive teams and developing talent into future leaders