Creative - Writer

Shanghai, Shanghai, China8+ years

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. The WW Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values. Are you a multi skilled creative, writer, and creator? Do you thrive in a team setting and love a challenge? We are looking for innovative video experts to be at the forefront of shaping our Retail content on digital platforms in China, turning concepts & ideas into tangible realities and exploring new technologies to create remarkable experiences for our customers and teams. This role will work directly with the core creative team and as part of the Retail Content Studio team in China to create content across the China and the APAC region.

You will be part of the REMM Retail Content Studio, bringing best-in-class writing and brand voice to life across the China region, reporting to the Content Studio Lead. This role is built for a versatile writer who can move fluidly across formats like social captions, campaign copy, video scripts, and in-store narrative — responding to briefs with sharp, platform-native language. You are a super-user of Apple's ecosystem, with a deep understanding of how tone of voice shifts across China's social and retail platforms, and a genuine love of short-form storytelling.

Write copy, scripts, and tone-of-voice content across social, campaign, and in-store touch points
Respond to strategic and editorial goals and briefs with original, platform-native writing solutions
Create concepts, approaches, story angles, and simple, clear messaging
Stay closely connected to the business, the audience, and Apple Retail culture
Develop ideas into prototypes rapidly, iterate against feedback, and deliver finished copy on tight, platform-driven timelines
Absorb feedback, question assumptions, and articulate a clear creative point of view

8+ years of experience writing social and brand content, with copy and scriptwriting as core disciplines
Portfolio demonstrating range across formats (social copy, scripts, campaign narrative) with evidence of platform-native tone and voice
Remarkable storytelling ability — proven capacity to translate complex concepts into clear, compelling narratives that resonate with customers, employees, and stakeholders
Experience writing natively for Chinese social and retail platforms (e.g., Douyin, WeChat Channels, Rednote)
Comfort integrating AI-assisted tools into a fast-moving writing and content workflow
Mandarin and English fluency, written and spoken

Demonstrated ability to translate high-level strategy into tangible copy that enhances the brand, drives customer engagement, and empowers employees
A relentless focus on the user, ensuring all writing decisions are guided by a deep understanding of their needs, desires, and aspirations
A visionary mindset, with the ability to paint vivid, easily understood pictures through language
A strong grasp of Apple's brand voice and commitment to excellence
Experience writing scripts intended for video/motion design production, in partnership with creative peers

Apple is an equal opportunity employer that is committed to inclusion and diversity, and thus we treat all applicants fairly and equally. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Materials Engineer, Packaging Product DesignCupertino, California, United States

$184,700 - $277,600

Materials Engineer, Packaging Product DesignAustin, Texas, United States

AT-Technical Specialist (m/f/d)Austria

Mechanical Fixture Design Engineer (ME)Cupertino, California, United States

$150,400 - $277,600

GUI Software Lead (SwiftUI)Cupertino, California, United States

$150,400 - $277,600

Creative - Writer

Similar Jobs