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Campaign & Promo Specialist
AppleShanghai, Shanghai, China6+ years
Apply Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.
We are the marketing engine that drives Greater China retail campaigns and shapes our storytelling on the key platforms where our customers research, discover, and make purchasing decisions. In this role, you will design and execute innovative campaign strategies that plant seeds of consideration and elevate Apple Retail’s digital presence. You will blend commercial marketing expertise with deep social knowledge to build meaningful connections with our audience. Join us to create magical, omni-channel experiences that connect with customers wherever they are.
As the Greater China Marketing lead for Retail campaigns, you will support the strategic development and execution of marketing campaigns at Apple Retail - across Apple Store Online, Apple Store App, and our official platform stores on TMall, Douyin and WeChat.
You will drive the strategy for overarching retail campaigns on platforms, leveraging the knowledge and expertise in the space of social planning and activation for consumers of Greater China to communicate and elevate Retail's value, presence and drive business impact.
- Write and deliver the marketing strategy for campaigns and promotions at Retail; drive the end-to-end process to ensure work is executed flawlessly, on time
- Collaborate with cross-functional teams including Product Marketing, Marcom, Digital Merchandising, PR, Legal, Operations and Finance, to ensure ongoing alignment of strategies and messaging that meet business objectives
- Partner across the organization to develop innovative ways to drive traffic and reach for maximum marketing impact, leveraging paid, owned and earned media channels
- Track and report on key campaign metrics, identify trends to understand what’s driving performance, spotlight opportunities and recommendations for improvement
- 6+ years of experience in commercial related digital and social marketing, with a proven track record of driving impactful projects in complex, matrixed international organizations.
- Expertise in online and omni-channels and digital marketing touchpoints
- Strong written and verbal communication skills in both Mandarin and English; skilled at building and delivering compelling presentations to partners and leaders alike. Relationship builder and people connector.
- Strong program and project management skills, able to juggle multiple initiatives and deliver work on aggressive timelines
- Strong analytical skills, able to analyze data and identify performance trends that inform marketing strategies and new tactics
- Good knowledge with China media and social landscape as well as experience managing brand-owned marketing touchpoint
- Proven experience leading, managing and measuring large-scale marketing initiatives
- Able to connect dots between information, different work streams, and key partners to inform the work
- Strong project management skills, able to juggle multiple initiatives and deliver work on aggressive timelines
- BA/BS or equivalent background, MBA a plus
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