Internal Engagement Lead - Greater China

Shanghai, Shanghai, ChinaSenior3+ years

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. The WW Apple Retail Engagement, Marketing & Merchandising (REMM) team defines, makes and delivers programs, campaigns, initiatives and experiences that help Apple Retail’s customers and teams discover, be inspired by, learn about and go further with Apple’s products and services, and does so in a manner that is true to our values. We’re hiring an Internal Engagement Lead for Apple Retail, managing a team of regional internal engagement program managers. The ideal candidate will guide and develop the team to drive excellence in performance while spearheading solution-based content strategy, has a passion for building workforce engagement plans, is attuned to content consumption trends and preferences, and believes in impactful storytelling — ultimately driving effective engagement to support customer-facing retail teams for delivering excellent customer experiences.

Do you believe in the power of an engaged internal workforce? Do you have a passion for empowering and equipping teams through strategic storytelling, impactful learning, and effective communication? As an Internal Engagement Lead, you will manage a regional team of Internal Engagement Program Managers, coordinating the activities of the team with responsibility for results. You will be responsible for the mapping, briefing and strategic application of retail engagement content, in order to inform, teach, involve and inspire Apple’s Retail teams.  We're looking for a team lead who understands internal engagement and omni-channel content — someone who connects business strategies to workforce needs and company culture, while managing content across the platforms and touchpoints retail teams use daily. You will lead your team in building and delivering engagement plans that support Retail programs, projects, and campaigns. Staying current on engagement and learning trends, you will drive the creation of relevant, well-crafted content in the right formats to help retail teams deliver meaningful customer experiences.

Lead, coach, and mentor a team of Internal Engagement Program Managers, driving individual and team performance, ensuring accountability, and embracing continuous improvement while fostering a culture of excellence through performance reviews and identifying growth opportunities for development.
Ensure team well-being and promote a positive, supportive work environment that empowers individuals to thrive.
Assess multiple engagement briefs and develop content plans that support retail teams' proficiencies and learning, maintaining coherence across all platforms and outputs aligned with business priorities, engagement goals, and editorial clarity for multi-format publishing.
Communicate clearly and effectively, distilling complex ideas into simple and compelling narratives to engage and influence stakeholders, while cultivating and maintaining strong content partner relationships with key developers and stakeholders.
Connect with retail field teams to understand their needs and challenges, identify opportunities, test and implement solutions, and examine audience engagement metrics and feedback for continued improvement -- while staying attuned to content consumption trends to identify expansion opportunities from business plans and content strategy.
Act with integrity as a trusted role model and advocate for Apple values, comfortable navigating tough situations and driving impact through principled leadership.

Minimum 3 years of managerial experience, with a demonstrated ability to foster a collaborative, supportive, and high-performing environment through strong inclusive leadership that creates a respectful, equitable, and safe space where all voices are valued.
10+ years developing and presenting communication and learning plans, with experience in marketing, product launches, and employee program strategies within an advertising, marketing, or PR environment.
Proven track record navigating large cross-functional organizations in a fast-paced environment, balancing stakeholder needs, pivoting to frequent shifts in priorities, with demonstrated experience operating in the APAC regional environment.
Exceptional written and verbal communication skills, with the ability to craft clear, compelling messages that motivate behavior change and drive business goals.
Fluent in English and Chinese Mandarin

Demonstrating a strong strategic mindset, business acumen, excellent cross-functional collaboration skills, clear project management capabilities, and thoughtful managerial abilities are key attributes for this role.
Proven ability to anticipate business challenges, formulate effective communication strategies that meet audience needs and business goals, and execute end to end to ensure delivery is on target and on brief.
Exceptional learning agility to listen, absorb, and apply insights in dynamic situations, paired with strong knowledge of the diverse APAC information and learning content landscape.
Demonstrated passion for Retail, with experience engaging people in a human way and at the scale of Apple.
Bachelor's degree in Communications, Journalism, Public Relations, Media Studies, or a related field.

Apple is an equal opportunity employer that is committed to inclusion and diversity, and thus we treat all applicants fairly and equally. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Materials Engineer, Packaging Product DesignCupertino, California, United States

$184,700 - $277,600

Materials Engineer, Packaging Product DesignAustin, Texas, United States

AT-Technical Specialist (m/f/d)Austria

Mechanical Fixture Design Engineer (ME)Cupertino, California, United States

$150,400 - $277,600

GUI Software Lead (SwiftUI)Cupertino, California, United States

$150,400 - $277,600

Internal Engagement Lead - Greater China

Similar Jobs