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Digital Specialist, Channel Partner Communications - Japan
AppleMinato, Tokyo-to, Japan10+ years
Apply Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
Digital Specialist in Channel Partner Communications plays a vital role in shaping how Apple shows up within our Partners’ (indirect channel) digital environments globally. Partners' digital platforms are critical to their commercial success and this role requires a deep understanding of the different digital customer journey drivers and destinations such as display ads, media, social, e-commerce platforms, content strategy, performance marketing, digital in-store, and specific expertise in e-CRM.
Digital Specialist, Channel Partner Communications is responsible for driving how all the channel partners’ digital touch points maximize the impact of Apple product presentation, and deliver the most compelling product stories through marketing innovation and raising the creative bar whilst upholding the integrity of the Apple brand.
- Drive innovative partner strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand, our partner’s brands, commercial priorities, market trends and challenges
- Work across the global organization to understand both macro and comms trends for Apple product and services. Synthesize learnings into insights to drive optimization of future advertising, digital and in-store efforts, internally and externally with partners
- Help Partners manage and optimize customer relationships using CRM systems and tools to improve customer engagement, satisfaction, and retention, by implementing CRM strategies, defining KPIs and measurement frameworks, analyzing data, and generating insights
- Collaborate extensively across many teams, internationally and locally, both internally at Apple and externally with partners such as Carriers, Retailers, Banks, SMB’s and Enterprise Resellers, Media Content Providers and more
- Inspire and contribute to the large global network of Geo (global) Partner Communications Managers, sharing best practices, learnings and case studies
- International travel may be required 3-4 times per year
- 10+ years experience in marketing communications
- Experience in brand communications - from strategy to execution
- Experience in international account management and/or strategy at an advertising agency or in-house marketing communications for a global brand
- Deep understanding of digital platforms (social, eCRM, e-commerce platforms, content, performance marketing, digital in-store) and how they can be leveraged to deliver the most compelling product experience throughout the customer journey
- Business level fluency in Japanese and English
- Passion for great work, seeing potential and nourishing it, with a tremendous ability to influence both internal and external stakeholders to drive the work forward
- Ability to delve deeply into a partner’s business, marketing strategy and consumer insights, to understand challenges and find opportunities
- Strong analytical skills and ability to knit together disparate sources of information into succinct insights, a strong strategic narrative, and clear action plans
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Ability to develop positive relationships with partners and inspire them about what's possible within their digital and CRM frameworks
- Thrive as part of a cross-functional team, flexible and adaptable in a dynamic environment as a member of a high-performing team, yet also have the ability to lead
- Able to moderate and lead a digital creative workshop
- Great writing skills, visual storytelling skills and presentation skills
- Can confidently build rapport, credibility and influence across multiple stakeholders in a highly matrix’d organization
- Experience in understanding business and product strategy and consumer insights, to build a global communications strategy for partners
- Bachelor’s degree, MBA or advanced business degree