Senior PR Manager, Launch Communications

Cupertino, California, United StatesSenior$195,200 - $293,80012+ years

Apple's communications team shapes and shares with the world the stories about our innovative products and services, and the values that drive everything we do. The team includes professionals with a range of backgrounds including public relations, journalism, social media, writing and buzz marketing. We’re looking for trailblazing, creative and collaborative professionals from a variety of fields. If that’s you, then your next home may be here. Come and do the best and most exciting work of your career at Apple! We are currently seeking a Senior Public Relations Manager for our Launch Communications team. The successful candidate will be responsible for proactively managing large-scale events activities with media and influencers to drive understanding and excitement around Apple products. This role will focus on launch, planning, and liaising with teams that bring a product launch to life and leading the project management process as well as the day-to-day operations of a high-performing team.

The successful candidate will contribute energy, innovative ideas, and exceptional organizational skills to our launch initiatives. This role will lead a team that collaborates with various other teams and functions to create, implement, and deliver launch events that enhance awareness and comprehension of our key product launches. This may encompass other Public Relations managers, Country PR leaders, Product Marketing, Events, and Marcom.

Facilitate team alignment
Operationalize planning and processes
Identify new and efficient working methods
Provide executive clarity, and report back on progress
Lead collaborative Public Relations efforts during the launch window
Partner with the Events team and oversee the overall budget requests
Management of the team but also a deep understanding of the day-to-day operations of a launch

12+ years of experience in Public Relations, Communications (In House or Agency)
Experience in running events at scale (US and International) is a distinct advantage
Successfully delivered creative PR campaigns/ product launches/ cultural events that have created meaningful, measurable impact
Proven track record in project management including being able to produce and run detailed timelines, deadlines and work backs
Excellent presentation skills including fluency in keynote (or equivalent) and presentation design
Deep understanding of media and creative landscape, who the key players are in the cultural, technology and lifestyle space
Fluency in English

BS/BA or equivalent experience preferred
Effectively builds formal and informal relationship networks inside and outside the organization
Develops and delivers effective communications that convey a clear understanding of the unique needs of different audiences
Analyses of complex, high quantity, and sometimes contradictory information to effectively solve problems
Understands internal and external stakeholder requirements, expectations, and needs
Experience in media relations and have developed a network of media contacts in technology, consumer, lifestyle spaces
Experience in latest trends run podcasting, newsletters and growing needs in creator space
Self-motivated, possess a positive team-player attitude and passionate about consumer technology
Self-starter who is dedicated and demonstrates creative and critical thinking abilities
Excellent written and verbal communications skills
Superb attention to detail
Able to work with ambiguity and on complex topics across multiple jurisdictions
Skilled in multi-tasking, delivering under tight timelines, adapting quickly to change
Ability to run large scale budgets

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $195,200 and $293,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.

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Senior PR Manager, Launch Communications

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