Customer Lifecycle Strategy Lead - Services

New York City, New York, United StatesSenior$175,500 - $263,8005-8 years

The people here at Apple donʼt just create products — they build the kind of wonder thatʼs revolutionized entire industries. Itʼs the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Bring passion and dedication to your job, and there's no telling what you could accomplish! Apple is seeking an experienced lifecycle marketer with a passion for growing consumer payments, retail, or e-commerce businesses. The Customer Lifecycle Strategy Lead will work with a wide variety of functional teams across Apple including engineering, product, marketing, operations, data analytics, design, and business. You will be responsible for creating programs that connect with customers in a privacy-friendly way to drive acquisition and engagement, and make sure they are getting the most out of their services.

The Customer Lifecycle Strategy Lead will develop and optimize acquisition and engagement strategies for Apple Services across owned channels like email, in-app messages, and push notifications. They will optimize programs through A/B testing and develop strategic recommendations based on data-driven insights to connect with customers.

Define customer journeys, value propositions, and educational messaging.
Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization.
Collaborate with a broad range of teams in different timezones, including business, marketing, product, engineering, analytics and design teams.
Submit and maintain operational briefs to ensure flawless execution of campaigns.
Develop and optimize acquisition and engagement strategies for Apple Services.
Optimize programs through A/B testing and develop strategic recommendations based on data driven insights and strategies to connect with customers.
Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans.
Leverage automation to deliver impactful programs at scale.

5-8 years experience leading customer lifecycle marketing programs, ideally for a consumer payments, retail, or e-commerce business with demonstrated success achieving growth goals of user acquisition and engagement.
Experience testing and optimizing marketing channels including push notification, email and in-app messaging tactics.
Strong project management capability with exceptional attention to detail, leading to flawless execution.
A deep understanding of A/B testing and data-driven optimization marketing.
Expertise in using segmentation and personalization to deliver marketing that is timely, helpful, and relevant to customers.
Proven ability to meet deadlines and get consensus while balancing many projects and priorities.
Analytical problem solving with a track record of success in developing and optimizing marketing strategies and programs that drive customer acquisition and engagement.
Experience working collaboratively with creative and design teams to develop clear briefs and providing feedback on creative while meeting project milestones.

Thorough understanding of integrating product, design, business, marketing, engineering and other cross-functional stakeholders to clarify program goals, strategy, and execution.
Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors.
Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships.
Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, and time-critical projects.
Outstanding cross-functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives.
Expertise in how modern MarTech stacks are used to deploy campaigns and customer journeys.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $175,500 and $263,800, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.

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