Business Planning Manager, Apple TV

Culver City, California, United States$146,500 - $274,10010+ years

The people who work at Apple have reinvented and defined entire industries with the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude of groundbreaking Accessories. We have done the same with services, including iTunes, the App Store, Apple Music, and Apple Pay. And more recently have launched truly innovative services with Apple News+, Apple Arcade and Apple TV. We are deeply passionate about apps, music, movies, TV shows, sports and books. It’s a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products applies to our practices as well, strengthening our dedication to leave the world better than we found it. Come and join the Global Apple TV team, responsible for the Apple TV app including the Apple TV streaming service, transactional movies and TV and 3rd party subscription services. We are paving the way for the future of entertainment and have set new standards in streaming with Apple TV and as a platform overall. We are seeking an exceptional leader to serve as Business Planning Manager on the Apple TV Strategy & Planning team. Reporting to the Head of Strategy & Planning, this role leads the Business Planning & Operations pillar, ensuring low-risk planning cycles and executive readiness across the global streaming business.

The Business Planning Manager will oversee critical financial forecasting processes, budget management, and strategic operational planning that enables senior leadership to make informed decisions at pace. This is a high-impact leadership role requiring someone who can operate seamlessly across Business, Finance, Analytics and Studio teams while maintaining the rigor and precision expected at the executive level. The ideal candidate thrives in ambiguity, drives clarity through complex planning cycles, and builds systems that scale.

Oversee business planning for Apple TV across its various financial cycle throughout the fiscal year, including monthly Apple Exec Leadership presentations
Partner with Finance for accurate forecasting, understanding drivers and metrics that impact subscriber and revenue growth
Develop an intimate understanding of the Apple TV P&L and ways to increase margin
Transform performance data into actionable insights that inform future strategic adjustments and operational improvements
Track key leading indicators across Apple TV in order to have a strong grasp of the streamer metrics and their impact
Partner with the Data Science & Analytics team to share a common understanding, develop rigorous dashboards and reporting while also working together to diagnose and provide recommendations
Provide exec support and regular updates on performance and key metrics

10+ years of experience in financial planning & analysis, business planning, strategy operations, or management consulting
Proven track record delivering high-stakes planning cycles and executive-facing materials for senior leadership (VP level and above)
Deep expertise in financial modeling, forecasting methodologies, and budget management
Demonstrated ability to lead and develop high-performing teams
Exceptional executive communication skills — both written and verbal
Strong business acumen with the ability to connect financial performance to strategic priorities
Highly organized with superior project management skills and ability to manage multiple workstreams under tight deadlines
Bachelor's degree in Finance, Economics, Business, or related field

Experience in subscription-based or digital services businesses
Background in entertainment, media, or technology industries
Consulting (MBB) or investment banking experience
Experience working in large, matrixed global organizations
Familiarity with Apple's planning and finance systems
Track record of process innovation and operational transformation
Strong executive presence and ability to influence without authority
MBA or advanced degree

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $146,500 and $274,100, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.

Advisor - Full timeJapanSales and Business Development

Wireless Standards team OpportunitiesBeijing, Beijing, China

JP-Store LeaderOsaka, Osaka-fu, Japan

Senior Manager, Hong KongHong Kong Region, Hong Kong

JP-Market LeaderTokyo, Tokyo-to, Japan

Business Planning Manager, Apple TV

Similar Jobs