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Business Planning Manager, Apple TV
AppleCulver City, California, United States$146,500 - $274,10010+ years
Apply The people who work at Apple have reinvented and defined entire industries with the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude of groundbreaking Accessories. We have done the same with services, including iTunes, the App Store, Apple Music, and Apple Pay. And more recently have launched truly innovative services with Apple News+, Apple Arcade and Apple TV. We are deeply passionate about apps, music, movies, TV shows, sports and books. It’s a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products applies to our practices as well, strengthening our dedication to leave the world better than we found it.
Come and join the Global Apple TV team, responsible for the Apple TV app including the Apple TV streaming service, transactional movies and TV and 3rd party subscription services. We are paving the way for the future of entertainment and have set new standards in streaming with Apple TV and as a platform overall.
We are seeking an exceptional leader to serve as Business Planning Manager on the Apple TV Strategy & Planning team. Reporting to the Head of Strategy & Planning, this role leads the Business Planning & Operations pillar, ensuring low-risk planning cycles and executive readiness across the global streaming business.
The Business Planning Manager will oversee critical financial forecasting processes, budget management, and strategic operational planning that enables senior leadership to make informed decisions at pace.
This is a high-impact leadership role requiring someone who can operate seamlessly across Business, Finance, Analytics and Studio teams while maintaining the rigor and precision expected at the executive level. The ideal candidate thrives in ambiguity, drives clarity through complex planning cycles, and builds systems that scale.
- Oversee business planning for Apple TV across its various financial cycle throughout the fiscal year, including monthly Apple Exec Leadership presentations
- Partner with Finance for accurate forecasting, understanding drivers and metrics that impact subscriber and revenue growth
- Develop an intimate understanding of the Apple TV P&L and ways to increase margin
- Transform performance data into actionable insights that inform future strategic adjustments and operational improvements
- Track key leading indicators across Apple TV in order to have a strong grasp of the streamer metrics and their impact
- Partner with the Data Science & Analytics team to share a common understanding, develop rigorous dashboards and reporting while also working together to diagnose and provide recommendations
- Provide exec support and regular updates on performance and key metrics
- 10+ years of experience in financial planning & analysis, business planning, strategy operations, or management consulting
- Proven track record delivering high-stakes planning cycles and executive-facing materials for senior leadership (VP level and above)
- Deep expertise in financial modeling, forecasting methodologies, and budget management
- Demonstrated ability to lead and develop high-performing teams
- Exceptional executive communication skills — both written and verbal
- Strong business acumen with the ability to connect financial performance to strategic priorities
- Highly organized with superior project management skills and ability to manage multiple workstreams under tight deadlines
- Bachelor's degree in Finance, Economics, Business, or related field
- Experience in subscription-based or digital services businesses
- Background in entertainment, media, or technology industries
- Consulting (MBB) or investment banking experience
- Experience working in large, matrixed global organizations
- Familiarity with Apple's planning and finance systems
- Track record of process innovation and operational transformation
- Strong executive presence and ability to influence without authority
- MBA or advanced degree