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Channel & Partner Communications Lead ALAC
AppleCoral Gables, Florida, United StatesSenior15+ years
Apply Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Channel & Partner Communications Lead ALAC is a key member of the ALAC Marcom leadership team, reporting directly to the Marcom Director, ALAC & U.S. Hispanic. Our Channel & Partner Communications Marcom team is responsible for all marketing communications and customer experiences across Apple’s indirect channels in Latin America and the Caribbean. We formulate world-class omni-channel strategies that provide customers thoughtful, engaging and integrated experiences; experiences that meet Apple’s brand and creative standards of excellence.
As we grow our business in our region, we are seeking an exceptional individual who can operate successfully in our exciting fast-paced environment and lead our Channel and Partner Communications team. Key responsibilities include to:
Lead the team responsible for driving ambition for Apple’s presence in the channel environments, making recommendations on closing skill gaps to drive integrated partner marketing plans, and representing groups on the ALAC Marcom Leadership Team.
Ensure alignment both internally with worldwide (WW) channel functions and sales, and externally with partners.
Define clear annual sales and marketing plans for key partners by working closely with key sales account managers to craft not only better branded merchandising solutions throughout a partner's retail estate, but also better integrated communications to support initiatives.
Synthesize annual partner plans at the local (Geo) level and identify key opportunities to feed the Marketing planning review process.
Be the primary contact within Marcom responsible for understanding and sharing insights as it pertains to key business partners across a variety of routes to market.
Foster close partnership with the WW Channel and WW Partner Communications leads to ensure ongoing alignment of platforms and content across all routes to markets.
Develop excellent collaborative working relationships with all internal and external partners.
Continuously seek and successfully implement new development and growth opportunities for an established team across the region.
Be available to travel domestic and internationally, up to 10%.
- 15+ years of experience in marketing communications, focusing on consumer products and services, either in a creative agency (in a client services or strategy function) or a global consumer brand.
- Proficient in brand communications (ATL and BTL) with an understanding of full spectrum communications.
- 10+ years of experience leading and developing a cross-cultural team.
- Fluent in English.
- You are self-motivated and think like an entrepreneur, with a talent for proactively growing a business using creative capital. You shape a compelling picture of the vision and strategy that motivates others to action.
- Adaptable, hands-on, proactive, and a problem solver. You see the bigger picture, elevate customer insights, find opportunities in the customer journey, and lead projects from brief to completion. Able to challenge the status quo to drive innovation—and you thrive on doing so.
- You can influence senior stakeholders, both internally and externally.
- You understand and support the creative process, balancing the needs of a creatively-led organization with an analytical and data-driven approach to marketing. You are passionate about inspiring creativity, evaluating creative work, and nurturing ideas.
- You are capable of decoding creative work quickly to feedback real time on partners ideas and creative concepts.
- You are experienced in partnering with, and building productive relationships with creative teams; you have experience working with third parties, to influence, inform, and guide their creative efforts.
- You are an effective team builder who excels at fostering trust, building credibility and influencing at different levels, in a highly matrixed organization. As an empathetic and inclusive leader, you know how to empower and motivate exceptional talent.
- You understand both offline retail environments, digital platforms/e-commerce, and related customer behaviors across Latin America.
- You have extensive experience in brand communications (ATL and BTL), and an understanding of full spectrum communications.
- Proven flexibility/adaptability to change in dynamic environments and working as a member of a strong team.
- Strong attention to detail and results orientation.
- Experience in the direct or indirect retail channel.
- Knowledge of channel marketing disciplines, including visual merchandising, retail marketing/campaigns, POS, and customer-engagement programs.
- Passionate about Apple’s vision, brand, products and services.
- Proficiency in Spanish and/or Portuguese.