Product Launch Manager, WW Marketing

Cupertino, California, United States$119,700 - $180,3005+ years

At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. We believe that if you bring passion and dedication to your job, there's no telling what you could accomplish! Apple is looking for a Product Launch Manager to join the Product Launch and Marketing Operations within Worldwide Marketing to help deliver successful product launches and manage ongoing projects. The Product Launch and Marketing Operations team owns the end-to-end launch process. We provide consistency across launches and guide the process from kickoff to availability and beyond. Are you interested in a diverse role where you can wear multiple hats encompassing marketing, operations, creative, and production? Do you thrive in dynamic, fast-paced work environments? If you are ready to be at the heart of the most exciting product launches on the planet and to find ways to make them even more stellar, then get ready to join our amazing team.

Apple is seeking an individual with a passion for marketing, project management, written communications, and cross-functional collaboration to work on product launches within the world-class Worldwide Marketing group. While overseeing launch timelines and processes, creative and copy review rounds, and the development of new training materials, you will work with Product Managers, Marcom, PR, Ops Readiness, Retail, Channel, and other cross-functional groups on launches.

End-to-end responsibility for product launches, including managing launch timelines and processes, driving review rounds, tracking deliverables, and ensuring teams meet project deadlines.
Partner with Marcom, Retail, Channel, PR and others to drive collaboration and influence decisions for launch and ongoing projects.
Drive the creation and delivery of marketing deliverables, product presentations, and training materials through project management, editorial input, and collaboration with Product Managers, editors, and designers.
Work with Sales Training and Product Marketing teams to develop new and engaging learning experiences that equip sales teams with product feature knowledge and selling confidence.
Partner with Education and Business Marketing teams on current and new projects.
Organize regional product marketing and PR product briefings.
Prioritize the team’s success and actively contribute to a collaborative, supportive working environment.
Collaborate with Worldwide Product Marketing (WWPM), Greater China Product Marketing (GCPM) and fellow Product Launch Managers (PLMs) to adapt core product messaging into compelling scripts and talking points designed for the live-streaming format used in the Apple Online Store on Douyin.
Review live-streaming scripts and product demos with WWPM, PLMs, GCPM, and GC Apple Online Store teams to ensure all content is consistent with global brand guidelines and product marketing objectives while being highly relevant to the local live-streaming audience.
Create processes to ensure smooth execution for live-stream projects now and in the future.

5+ years of relevant experience in marketing, project management, or marketing communications.
Demonstrated ability to meet deadlines and deliver high-quality work in a dynamic, fast-paced environment where priorities frequently shift and adaptability is essential.
Experienced in running multiple projects simultaneously while maintaining a strong attention to detail and consistency across all deliverables.
Excellent skills in editing and written communications; experience working with stakeholders and designers on crafting presentations and communications collateral.

Proactive, self-motivated, highly responsive and communicative, and ready to take strong ownership of your work.
Curious about products with a desire to learn more.
Experience working on confidential projects.
Ability to speak and read Mandarin is a strong plus.
Familiarity with China’s social and live commerce platforms such as Douyin, WeChat, and rednote, and an understanding of how these platforms support product launches and campaigns.
Experience directly managing or heavily collaborating on live-streaming production or social video content creation is a strong plus.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $119,700 and $180,300, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.

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