Director of Product Management, Marketplace and Developer Technologies

Cupertino, California, United StatesSenior$296,400 - $473,60015+ years

Apple’s app ecosystem has helped creators, dreamers, and learners of all ages and backgrounds build a brighter future and a better world with their innovative apps. Apple’s ongoing investments in a wide range of developer tools, technologies and services to build high-quality apps, reach Apple users globally, and seamlessly sell goods and services has enabled countless new companies, spawned new industries and created millions of jobs. A significant driver of the global economy, the App Store has facilitated over a $1.4 trillion in developer billings and sales in 2025 alone, rewarding developers and entrepreneurs for their hard work and creativity. And we believe we’re just getting started!

We are seeking an experienced and entrepreneurial product leader to oversee the vision for the third-party app distribution experience for Apple developers, across iOS, iPadOS, macOS, watchOS, tvOS and visionOS. You will lead the product team behind App Store Connect, TestFlight, App Analytics, developer marketing and store optimization, Apple ecosystem support including values, product safety, and alternative app distribution. Work alongside cross-functional partners in engineering, product design, business, PR, trust & safety, and developer marketing teams.

Deliver on an innovative portfolio of features that drive business impact for developers and support a great customer experience
Define the product vision, strategy, and ongoing optimization of 3rd party developer app distribution, growth and marketing tools, analytics, product safety, and other marketplace platform technologies and services
Advance the team’s faithful implementation of the product vision and strategy throughout the product lifecycle, including feature definition and development with engineering, design and business teams
Craft marketing and communications strategy for the portfolio and feature launches to drive developer adoption and public awareness through events, press outreach, marketing, publications, etc. with developer relations, marketing, PR, business development and partnership teams
Successfully advocate for the prioritization of impactful features for developers on the engineering roadmap and secure key resource commitments from cross-functional teams
Represent the developer perspective throughout the product development lifecycle; influence internal teams to create great developer experiences
Measure product impact and direct market research priorities to inform strategy in partnership with research, data analytics, and business teams
Drive key product decisions for regulatory and compliance initiatives that impact developer and customer experiences in the portfolio
Interact with company executives to build product vision for new features and services, support opportunity sizing and report on business and product outcomes over time with business planning and data science teams; provide domain expertise
Have expert knowledge of the mobile app industry, including iOS developer services (distribution, marketing, data analytics), competitive product strategies, mobile advertising, and privacy-focused approaches. Develop a corporate development strategy and suggest M&A activity as needed

15+ years of experience in a senior role leading product development for developer experiences for mobile-centric B2B services, two-sided marketplaces, and/or business data analytics services
Experience building B2B SaaS products that leverage LLM and GenAI technologies to deliver easy-to-use interfaces
Experience developing innovative products while fulfilling compliance and product safety requirements

Experience in mobile gaming or subscription services a plus
Exceptional interpersonal skills; proven track record of successfully influencing and negotiating with partners and working with many groups to achieve goals; thrives in highly collaborative projects, handles high stakes decisions with ease, and ability to navigate ambiguity
Experience engaging effectively with high-level executives, including delivering presentations, gaining support for initiatives, and advocating point of view
Experience managing and professionally developing a team, overseeing a portfolio of multi-year projects toward completion
Ability to operate seamlessly between highly detailed and technical situations as well as strategic business situations
Strong analytical skills, ability to identify key opportunities and measure impact to drive improved customer experiences
Extraordinary oral and written communication skills; ability to become fluent in technical concepts and explain to executives and non-technical partners
Very strong storytelling and Keynote presentation abilities
BS degree or equivalent experience, JD or MS/MBA a plus

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $296,400 and $473,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.

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