Social Content Lead

Culver City, California, United StatesSenior$142,600 - $266,000

The opportunity for Apple Services on social has never been greater. As we support an expanding portfolio of businesses across a diverse range of categories - and as audiences spend more time across more social platforms - our potential for meaningful, culture-shaping storytelling continues to grow. To meet this moment, we’re seeking a Social Content Lead to evolve how we create resonant social content at the speed and scale of culture. This role will help define how our brands show up every day on social - not just during tentpole campaigns. In this role, you will build the strategic foundation for our social presence: shaping what we say, how we say it, and why it matters. From developing best-in-class social briefs to establishing a clear editorial North Star for each business, you will ensure our brands are distinctive, culturally relevant, and impossible to ignore. Highly collaborative by nature, this role partners closely with internal strategy and creative teams as well as external agencies - translating business priorities into culturally fluent content strategies, and cultural opportunities back into business impact.

Define a clear, differentiated social voice for each business in partnership with social, strategy, editorial and creative teams Translate brand positioning into platform-native storytelling approaches Design a scalable social content briefing framework for agency partners Establish clear expectations for insight, creative ambition, cultural relevance, and measurable impact Continuously refine briefing standards based on performance and cultural shifts Train and coach internal social team members on how to write compelling social briefs Raise the bar on strategic and creative thinking around social storytelling Build a shared understanding of what “great” looks like in modern social content Stay deeply attuned to platform shifts, emerging formats, creator ecosystems, and cultural movements Identify opportunities for the brand to participate in culture meaningfully - not reactively Balance timely participation with long-term brand building Champion differentiated content that earns attention and relevance Ensure our content cuts through clutter and avoids category sameness Connect content to performance insights to continually optimize impact

10+ years in social strategy or content strategy
Deep understanding of platform-native content (YouTube, Instagram, TikTok, Snapchat, Reddit, Threads, X, etc)
Proven ability to build editorial frameworks and content systems - not just tentpole campaigns or one-off ideas
Vast experience working with creative teams and agencies
Strong briefing skills and the ability to coach others
High cultural fluency and curiosity
A strategic mindset paired with creative instincts
Comfort operating in constantly evolving environments

Futuristic thinker and creative problem-solver to ensure Apple Services are uniquely ahead of the curve
Confident in educating and highlighting the wins and hurdles of the team to cross-functional senior leadership
Tuned in to cultural trends and conversations in books, podcasts, fashion, sports, finance, tech, pop culture, music, and entertainment
Understanding of media, technology, and the ever-changing landscape of social platforms, audiences, and behaviors
Collaborative and team-oriented approach resulting in shared success
Demonstrates professionalism and work ethic with the ability to set boundaries
Excellent communicator and collaborator, pitching new ideas and gaining buy-in across multiple teams and leadership

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $142,600 and $266,000, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.

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