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Channel Programs Manager - Turkiye
AppleIstanbul, Istanbul, TurkiyeSales and Business Development10+ years
Apply The people here at Apple don’t just build products — they craft the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it.
The people here at Apple don’t just create products — they create the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts.
Join Apple and help us leave the world better than we found it.
Apple’s Sales organization generates the revenue needed to fuel our ongoing development of products and services. This in turn, enriches the lives of hundreds of millions of people around the world. Our team, is in many ways, the face of Apple to our largest customers.
At the end of the day, we are here to grow Apple’s business with our partners in Türkiye. We develop the Apple customer experience and business across the different resellers such as our Apple Premium Resellers (APR), Telco Partners or the Consumer Electronic Retailers in order to drive Apple and our partners business forward.
In this role you will be reporting directly to the SPO Country Head for Türkiye and working in tight collaboration with key accounts managers to lead sales and marketing programs within some of the largest retailers and telco partners in Türkiye.
The Channel Programs Manager will also work closely with our RTM leaders, as well as with cross-functional teams in Türkiye, London and Dubai; including, but not limited to, Central SP&O, CCD Teams, Product Marketing, Channel Marcom, Partner Marcom, Finance, Sales Training, Staffing, Store Operations, Deployment Operations, Procurement, Reseller Operations, Contracts and Legal and our partners and agencies. This individual manages the cross-functional forums where all of these functions come together to blend strong customer experience and amazing product launches with exceptional planning, execution and on-going management, development and oversight.
The branded programs aim to drive a best in class customer experience in the channel, incorporating visual merchandizing, fixtures, marketing assets, staffing, training, demo units and content, in-store technology and more to come. The Channel Programs Manager leads the overall plan for, and seamless execution of the programs in the country to create the best Apple customer experience in the market.
- Building execution plans and select and handle the right pos and in-store space to roll out branded and non-branded programs.
- Program pipeline management with the local sales team aligned with the country expansion plan and priorities.
- Checking proposed locations with partners and marcom team
- Business plan and supporting documents preparation and submission
- Store design brief preparation, following up the site surveys and installation readiness on the partner side. Preparing the installation reports and appointment audit reports.
- Responsible for building and carrying out maintenance plans with the relevant agencies and in cooperation with Apple's central teams on all Apple programs.
- Ensure all Apple demo units & displays are within Apple guidelines.
- Responsible for the CML tool submissions for the demo unit planning.
- Responsible for the deployment budget planning process, SEA process ( SFF, SLF, DLK)
- Responsible for in-store technology and working closely with both partner and Apple teams to roll out and optimize new Apple digital solutions and existing ones, such as Demo Content over the Air (DCOTA), Digital Catalog, and Digital Security.
- Act as an in-store digital expert who understands our partners’ store environments and help overcome any hurdles implementing Apple in-store tools.
- Mystery Shopping & Audit follow up and score review with partners as well as developing the action plan for better consumer experience within all programs.
- Lead all NPI( New Product Introduction)operations in the country from planning through execution (Put together merchandising plan for the day of launch)
- Own communication of merchandising and demo security guidelines to stakeholders during new product introductions.
- Update and maintain point of sale (POS) landscape details in Apple internal systems and cross-functional reports.
- Initiating and following MyPipeline process, GMACC approvals and POS appointment audit
- Support ongoing merchandising and maintenance projects.
- Working closely with the central SP&O team, Marcom team, CCD team and partners on the project management steps.
- Planning the grand opening ceremony activity plan, comms plan with the partner and the sales team
- A strategic mind-set, with 10+ years experience working in a trade-marketing environment.
- A substantial trade / channel marketing experience with a strong brand
- A Financial planning experience with understanding of budget management
- Strong commercial acumen and experience in working with distributors, retailers and resellers
- Deep understanding of branding, scalability and event production processes
- Focus on excellence delivery whether looking into the POS presence or demand generation campaigns
- Strong Project management skills
- Flexibility in accommodating channel partners demands, which can change at short notice
- Excellent communication and presentation skills
- Familiarity using AI tools and utilisation of the tools
- Fluency in English and Turkish
- You have a Bachelor’s degree