Business Development Manager, Apple Attach Ecosystem

Minato, Tokyo-to, Japan

At Apple, we believe in hard work, a fun environment, and the creativity and innovation that only comes about when dedicated people from diverse backgrounds approach problems from varying perspectives The people here at Apple don’t just build products — they craft the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that encourages the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. Join Apple, and help us leave the world better than we found it. Apple’s Worldwide Sales organization generates the revenue that fuels our development of products and services — enriching the lives of hundreds of millions of people. We are, in many ways, the face of Apple to our largest customers.

As a Business Development Manager on the Worldwide Attach Ecosystem team, you will drive growth of Apple attach products — including Apple Accessories, Beats, and AppleCare — across Japan’s channel partners. You’ll own the full lifecycle: building sales programs that maximize revenue through digital and physical channels, and bringing those programs to life through merchandising, marketing, and in-store experiences that set the standard for how customers discover and buy these products. This role blends commercial strategy with hands-on program execution, requiring someone equally comfortable negotiating with retail partners and briefing a creative agency on fixture design.

Manage new and existing partner relationships end-to-end; from prospecting, sell-in and joint planning through cross-functional coordination and results reporting.
Define and execute sales incentive and demand generation programs aligned with market trends, partner strategies, and Apple’s revenue objectives across Japan’s channel ecosystem.
Design merchandising programs for Apple Attach Ecosystem products, owning the process from concept through implementation and sustainment, including custom fixture development for product launches and seasonal campaigns.
Develop enablement resources (training content, marketing collateral, engagement activities, and stakeholder communications) that equip partners to deliver a premium customer experience.
Ensure premium visibility for Apple attach and Beats products by identifying and maximizing partner media, in-store marketing, and merchandising opportunities.
Oversee agency and vendor partners responsible for field sales operations, inventory management, fixture production, and print execution.
Establish performance reporting that connects program activity to business outcomes, and drive a cycle of continuous improvement.
Own budget forecasting and spend management for all marketing communications and merchandising activities; report to Worldwide teams.
Serve as Japan market champion with WW HQ stakeholders in Cupertino and Culver City, influencing global strategy, securing resources, and ensuring regional needs are represented.

Experience in business development, account management, or marketing communications (agency or in-house).
Track record working with Japan’s major consumer electronics retailers and/or carriers.
Demonstrated project management capability in a sales or marketing function.
Strong negotiation, collaboration, and stakeholder management skills — comfortable operating across senior leadership, retail buyers, and front-line staff.
Ability to drive programs independently within a complex, matrixed organization; comfortable with ambiguity.
Excellent presentation, written, and verbal communication skills.
Bilingual and bicultural in Japanese and English.
Ability to travel domestically (~25%) and occasionally internationally.

Deep familiarity with consumer electronics and audio industry trends, including sales and marketing tools and strategies.
Demonstrated ability to connect business objectives with effective, customer-facing solutions.
Strong aptitude for identifying key insights, cutting through complexity, and defining the right strategic path quickly.

Apple is an equal opportunity employer that is committed to inclusion and diversity, and thus we treat all applicants fairly and equally. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

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