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Apple TV and Apple Music Marketing Manager, Germany
AppleBerlin, Berlin, Germany
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We are looking for a senior entertainment marketing professional to join the Apple Services marketing team in Germany, with a focus on Apple TV and Apple Music. The ideal candidate will be a growth-oriented marketer with a passion for content and partner marketing, who thrives in a fast-paced environment. If you love entertainment and are excited about sharing it with the world, this role is for you.
In this role, you will:
- Define marketing priorities for Apple TV and Apple Music in Germany, balancing global strategy with local market nuances for both brand and key content.
- Identify, secure and manage a portfolio of local marketing partnerships by building new relationships, negotiating terms and ensuring effective day-to-day partnership execution.
- Develop local growth marketing strategy to drive awareness, customer acquisition and retention.
- Leverage data and local insights to craft and execute growth-driven marketing programs.
- Plan and execute consumer and partner activations and events tied to key titles and local moments.
- Serve as custodian of the Apple brand, ensuring consistent communications which are relevant for local audiences.
- Work cross-functionally across multiple international stakeholders to elevate Apple TV and Apple Music priorities, be a spokesperson for local priorities.
- Work closely with our editorial, business, marketing and PR teams to build locally relevant campaigns around new releases, key genres and local moments.
- Remain hands-on with projects from beginning to end.
- Deep understanding of the media and entertainment landscape in Germany
- Proven experience in building and managing successful partner marketing programmes, with an established network of market relationships preferred
- Track record in developing and executing high-impact, culturally relevant campaigns that resonate with audiences
- Strong analytical and data-driven approach, with experience in measuring, optimising and reporting on ROI of marketing initiatives
- Highly collaborative, with experience in working cross-functionally. Is able to navigate complexity and ambiguity to drive measurable results
- Proactive self-starter, with the ability to identify new business opportunities and drive projects through to completion
- Demonstrable experience in content, entertainment or brand marketing, preferably with a focus on subscriptions
- Experience in full 360° marketing initiatives—from strategy through execution—including above-the-line and performance/acquisition channels
- Skilled in analysing and communicating results effectively to stakeholders and senior leadership
- Exceptional social skills, with the ability to build and manage relationships with internal and external stakeholders
- Outstanding project management, adept at balancing multiple priorities and delivering on deadlines
- Ability to work with international peers collaboratively across timezones
- Proven ability to partner effectively with talent management teams and agencies
- Skilled in leading agency partnerships to develop and execute effective campaigns, ensuring creative excellent
- Passion for and understanding of Apple’s brand, products and services - notably Apple TV and Apple Music
- Proficiency in German and English