Platform Marketing Manager

Shanghai, Shanghai, China8+ years

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things. We are the marketing engine that drives Greater China retail campaigns and shapes our storytelling on the key platforms where our customers research, discover, and make purchasing decisions. In this role, you will design and execute innovative campaign strategies that plant seeds of consideration and elevate Apple Retail’s digital presence. You will blend commercial marketing expertise with deep social knowledge to build meaningful connections with our audience. Join us to create magical, omni-channel experiences that connect with customers wherever they are.

You will drive the strategy for overarching retail campaigns on platforms, leveraging the knowledge and expertise in the space of social planning and activation for consumers of Greater China to communicate and elevate Retail's value, presence and drive business impact.

Campaign Strategy & Execution: Lead the end-to-end strategy and execution of Apple Retail campaigns across Greater China, ensuring seamless delivery across multiple platforms and touchpoints on aggressive timelines.
Social & Influencer Strategy and Relationship Management: Develop and own the retail social platform strategy and activation, designing compelling content storytelling and managing platform collaborations that drive customer consideration and purchase intent. Manage commercial relationships in the social space and executing high-impact collaborations that elevate Apple Retail's digital presence and cultural relevance.
Cross-functional Leadership: Partner closely with matrixed, international teams—including PR, Product Marketing, and MarCom—to align on overarching campaign objectives, manage complex approval processes, and deliver cohesive omni-channel storytelling.

5~8 years of experience in commercial related digital and social marketing, with a proven track record of driving impactful projects in complex, matrixed international organizations.
In-depth knowledge and expertise in consumer insights and social platform, with experience working with key platforms such as Douyin, Rednote, Bilibili
Demonstrated experience managing platform/influencer relationships and executing successful commercial collaborations. Able to develop strategic and insight-driven content briefs
Strong written and verbal communication skills in both Mandarin and English; skilled at building and delivering compelling presentations to partners and leaders alike. Relationship builder and people connector.
Strong analytical skills, able to leverage data from social and content platforms to measure campaign impact and inform future marketing strategies

Existing relationships with key social platforms and influencers in the Greater China region.
Proven experience leading, managing and measuring large-scale marketing initiatives
Able to connect dots between information, different work streams, and key partners to inform the work
Strong project management skills, able to juggle multiple initiatives and deliver work on aggressive timelines
BA/BS or equivalent background, MBA a plus

Apple is an equal opportunity employer that is committed to inclusion and diversity, and thus we treat all applicants fairly and equally. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

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