Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Channel team within Apple’s Worldwide Marketing Communications group is responsible for developing go-to-market strategies that deliver against both marketing strategies and channel commercial objectives. The team leads the upfront strategy and alignment and provides on-going cross-functional oversight and coordination of Apple’s marketing efforts in Channel. The Channel Cross-Functional (XF) Merchandising Readiness team is responsible for the implementation and execution of product merchandising strategies across all Channel points of sale, globally.
The Channel XF Merchandising Manager is responsible for all merchandising documentation activities that support new product introductions in Channel. Taking inputs from multiple teams across Marcom and Sales, this role drives the output of all merchandising guidelines and store level plans, ensuring the flawless execution of our product and visual merchandising ambitions in Channel.