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Customer Value Management (CVM) Manager, CEE
AppleBudapest, Pest, Hungary5+ years
Apply At Apple, we don’t just create products—we craft experiences that revolutionize industries and improve lives. Our success is driven by the diversity of our people and their ideas, sparking innovation across everything we do—from groundbreaking technology to industry-leading environmental initiatives. Join us and help us leave the world better than we found it.
Our Sales organization drives the revenue that fuels our ongoing development of products and services, enriching the lives of millions worldwide. As part of our sales team, you’ll be the face of Apple to our largest customers, driving strategic partnerships and growth.
Join us and play a pivotal role in shaping Apple’s growth across Central Eastern Europe and Israel.
We are seeking an innovative Business Development Manager for Base Management to lead programmatic base marketing initiatives across Central Eastern Europe and Israel (CEEI). In this role, you will design and execute strategic customer engagement programs that drive incremental sales and enhance the customer experience through personalized marketing and data-driven insights.
Reporting to the Head of Business Development CEEI, you will collaborate with country teams and central business development units to shape and implement strategic base management programs. Your expertise will influence partner account plans and revolutionize Apple’s customer engagement by leveraging our channel partners’ CRM, CVM, and personalization capabilities across Telecom and Consumer channels.
You will play a crucial role in creating the vision, framework, and execution strategy for Base Management programs, quantifying business impact and driving growth. This position requires a combination of strategic thinking, analytical prowess, and exceptional interpersonal skills.
Define and setup framework to collect base data metrics across all Telecom and Consumer channel partners.
Support business case, playbook development, partner program sell-ins
Measure and report effectiveness of new Base Marketing / Personalised Engagement program implementations.
Analyze data to interpret trends and pattern to provide insights and actions for new sales opportunities and customer experience optimization.
Execute and improve Personalised Engagement program playbook and drive ongoing updates on use cases in the region.
Measure effectiveness of program implementations, focusing on incremental.
Develop dashboards/ scorecards and provide regular program performance reporting.
Create and rollout A/B testing strategies, roadmaps and plans with data analysis and insights, working together with broader cross functional teams such as Sales and Sales Finance.
This job description is not exhaustive and will be subject to change. It may be amended to meet the changing needs of the business.
Apple is an Equal Opportunity Employer that is committed to inclusion and diversity. We also take affirmative action to offer employment and advancement opportunities to all applicants, including minorities, women, protected veterans, and individuals with disabilities. Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
- 5+ years of experience in Customer Base Management, CVM, CRM, or Personalization, either leading the function in-company or as an expert at a leading consultancy.
- Proven experience working with large installed base customers; experience in Telecom or digital channels is highly desirable.
- Exceptional strategic thinking and business acumen with a proven ability to translate insights into impactful business strategies.
- Demonstrated success in CVM/CRM/Personalized Engagement impact measurement, including planning and analyzing A/B testing.
- Strong passion for data analytics to generate insights that drive revenue growth.
- Advanced analytical skills with proficiency in business modeling, data analysis, and familiarity with tools and systems used across Telecom, Consumer, and digital channels.
- Excellent communication skills, with the ability to influence and inspire stakeholders at all levels, including CxO, Head of Data.
- Proven ability to lead complex, cross-functional projects within matrix organizations.
- A strategic, action-oriented approach with the capability to thrive in a fast-paced, dynamic environment.
- Ideally basic understanding of the regulatory landscape for consumer communication within the EU.
- Bachelor’s degree in Business, Marketing, Data Analytics, or a related field.
- MBA preferred, but not mandatory for candidates with extensive relevant experience.
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