Channel Cross-functional Platforms Manager - Store Customer Experience, Japan

Minato, Tokyo-to, Japan7+ years

Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences The Channel Cross-Functional (XF) Platforms manager will act as a key point of integration and accountability for Apple’s in-store initiatives, ensuring flawless execution of best-in class retail experiences in both Apple and partner spaces. In this role, you will advocate for Channel initiatives across Apple and shape strategic roadmaps to elevate and optimize the customer experience. You will define, launch and evolve digital and physical touch-points to enhance product go to market strategies and oversee the cross-functional delivery of creative work that inspires customers and propels Apple’s commerce globally. You will also launch and sustain global fixture programs and visual merchandising strategies, partnering with WW 3D Design, Store Planning, Visual Merchandising teams to uphold Apple brand standards across our partners.

As the Channel Cross-Functional (XF) Platforms manager, you will be a key connector across teams both within and outside of Marcom, allowing you to influence and lead many key channel global in-store initiatives. You will champion and advocate for channel work, integrate teams across the company and ensure the work is delivered flawlessly in accordance with Apple standards.

Represent Channel and serve as an integrator for the work - Understand the goals of Channel within Marcom and advocate across the company. Proactively partner with all Marcom teams, product marketing and sales teams to build deep relationships that will enable you to educate teams on the channel landscape and significance of channel initiatives as well as ensure ongoing alignment of deliverables from brief to execution
Shape and prioritize the channel store strategy - Synthesizing cross-functional inputs into actionable briefs and strategic plans that elevate the in-store customer experience across physical and digital touch-points; ensure alignment with local business needs while driving consistency with global brand intent
Launch and sustain global programs - Work closely with Geo Channel Sales Planning and Operations teams to develop the strategic and tactical approach to implement Apple's product presentation and branded fixture programs in partner environments. Provide store specific space planning proposals for Apple branded fixture programs across all routes to market. Review individual store briefs to conduct space planning for each store and program type. Be prepared to negotiate in store location proposals directly with partners. Manage the brief from space planning and negotiation to final design. Ensure adherence to WW visual merchandising strategies while incorporating local market nuances and partner requirements
Ensure work is tracked, flawless, and on-time - Provide oversight throughout the creative process to ensure ongoing alignment of deliverables with brief and on-time delivery. Own day-to-day responsibilities which include status documents, Plan of Records, meeting invites and deliverable trackers to ensure thorough and on-time project delivery
Seek insights and evolve the work - Partner directly with geo and business leads to understand business and operational drivers to better inform creative considerations. Identify new ways of working and evolve marcom outputs as the marketing roadmap, channel/partner landscape, and marketing strategies and deliverables evolve

Fluency in spoken and written English and Japanese
7+ years marketing communications experience at an advertising, marketing, or design agency, and/or in-house marketing communications team
Experience with retail marketing/merchandising in branded environments

Proven ability to collaborate, build rapport, credibility, and influence across multiple teams and stakeholders to get results
Ability to understand customer behavior in-store, pull insights from relevant teams and partnerships in order to enhance the Marcom work from a customer point of view
Comfortable working in a fast-paced, matrix-ed organization with proven effectiveness working autonomously and under pressure
Experience in delivering and representing integrated marketing initiatives that encompass a broad range of marketing/messaging formats and deliverables
Ability to balance working in a creatively driven organization with an integrated, analytical, and disciplined approach to marketing
Able to recognize and easily speak to the strategies behind and the benefits of strong visual merchandising
Understands market strategies and able to translate them into the local Channel environment
Excellent written, verbal, and presentation skills and can communicate effectively with a broad range of stakeholders, including leadership
Proactive, organized, resourceful, efficient, adaptable, and results-oriented and can solve complicated problems with a positive attitude
Hands-on experience working with both creative, product merchandising,, business and production teams
Proven ability to create and deliver immersive in-store experiences, with deep knowledge of physical retail environments including visual merchandising, product storytelling, fixture strategy, and the role of store staff in shaping the customer journey

Apple is an equal opportunity employer that is committed to inclusion and diversity, and thus we treat all applicants fairly and equally. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

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