Loading
A
Enterprise Product Marketing Manager, AI & Technical Marketing
AppleCupertino, California, United States$119,700 - $225,6005+ years
Apply The people here at Apple don't just create products — we create the kind of wonder that revolutionizes entire industries. It's the diversity of the people and ideas that inspires the innovation that runs through everything we do.
The Enterprise Product Marketing team is responsible for introducing Apple's products and services to businesses globally. From product positioning, customer engagement, to channel enablement, the Enterprise Product Marketing team helps enterprise customers adopt the Apple platform, empowering employees to do their best work and achieve their full potential.
Apple is looking for a passionate and technically minded marketer who believes deeply in the transformative impact that AI and emerging technology can have on how businesses operate and how people work. In this role, you will be the marketing voice for AI in the enterprise — bridging complex technical capabilities and real-world enterprise value for decision makers, IT leaders, and end users alike.
You will work cross-functionally with product marketing, marcom, PR, and enterprise sales to develop compelling messaging and programs that help enterprise customers understand and adopt Apple's AI capabilities. You'll have both inbound responsibilities — voicing enterprise customer needs back into product and engineering teams — and outbound responsibilities — crafting positioning, content, and programs that tell Apple's AI story across enterprise audiences.
This role sits at the intersection of technical depth and marketing craft. The ideal candidate has a unique ability to take complex subjects — like machine learning, on-device AI, and enterprise automation — and translate them into clear, compelling stories that resonate with enterprise buyers.
- Define and own the marketing strategy, positioning, and messaging for Apple's AI capabilities and technical enterprise topics, including AI, IT, and security.
- Craft clear and compelling value propositions that translate complex AI and technical concepts into meaningful benefits for enterprise decision makers and end users.
- Develop high-quality customer-facing assets including messaging frameworks, Keynote presentations, web copy, white papers, and sales enablement materials.
- Build and implement integrated marketing programs to drive enterprise awareness, understanding, and adoption of Apple AI and technical capabilities.
- Serve as the marketing lead for technical enterprise topics, partnering closely with product, engineering, and platform teams to stay ahead of Apple's AI roadmap.
- Support strategic customer and partner briefings, and deliver presentations to senior executive and technical audiences.
- Be the voice of enterprise customers and IT stakeholders, collecting feedback that informs product development, messaging, and go-to-market strategy.
- Closely follow emerging trends in enterprise AI, security, and IT to ensure Apple's story remains current, differentiated, and compelling.
- Synthesize market data, customer insights, and industry research to shape strategy, direction, and execution.
- 5+ years of product marketing experience, including developing the core product positioning, go-to-market strategy, and sales enablement for enterprise markets.
- Superb communication and passionate presenter with authentic storytelling skills.
- Experience crafting compelling and succinct positioning, messaging and differentiation for products.
- Exceptional ability to think strategically and analytically, then follow through to execution with unyielding attention to detail.
- Deep curiosity about AI and its practical applications in enterprise environments, with a passion for making complex technology accessible and meaningful.
- Bachelors Degree or equivalent experience.
- Experience working with or marketing AI, machine learning, security, or IT management solutions in an enterprise context.
- Results-oriented with a positive "can-do" attitude; thrives in a fast-paced environment with the ability to navigate ambiguity.
- Passion for Apple products and a genuine belief in the role technology plays in helping people and businesses do their best work.
- MBA or equivalent experience preferred.