Manager, AirPods Product Management

Cupertino, California, United States$212,600 - $376,30010+ years

As a manager within our Worldwide Product Marketing group, you’ll represent the customer throughout a product’s journey from concept through development and launch. You’ll develop and apply insights to help infuse innovative audio features and advanced technology into our product-development process. Together with your team, you’ll work to craft groundbreaking ideas into products that impact customers around the world.

At Apple, we combine product management, product development, and product marketing responsibilities into a single, cross-functional Product Marketing role that collaborates with design, engineering, operations, finance, legal, marketing communications, public relations, market research, sales, and support for maximum impact across the organization. We are currently seeking a dynamic, successful product marketing leader to manage the AirPods Product Management group. You will lead the team helping define and market new products and features across the AirPods portfolio, as well as helping Apple continue to lead in the audio and consumer electronics categories. This includes working both inbound and outbound to drive the development, introduction, and lifecycle of features and technologies. We are looking for a passionate person to lead this amazing team and if you feel this is you, we'd love to hear from you.

Lead, mentor, and develop a team of product marketing professionals through the complete product development process.
Work in a global cross-functional team with hardware and software engineering, industrial and human interface design, finance, operations, sales, marketing communications, and public relations.
Evaluate new technologies and make recommendations for future products. Collect global customer, developer, and partner requirements for new products. Manage trade-offs involving features, schedule, line positioning, and lifecycle management.
Discern new product development opportunities while contributing to the development of the overall AirPods product line strategy and roadmap.
Possess expert understanding of audio technologies, competitive products, and industry trends. Communicate and position the product in context of the competitive landscape.
Define product positioning and key product messages. Work with marketing communications and PR on the development of product launch activities, product messaging briefs, press releases, and marketing materials.
Travel the world as the ambassador and spokesperson for AirPods attending trade shows, customer visits, public events, and press briefings.
Closely follow emerging technology, consumer, and societal trends and recommend how products will fit into those emerging trends.

10+ years experience in product marketing and/or product management roles, including at least one entire product development cycle from concept to launch, and 3+ years directly managing or mentoring people.
Hands-on experience formulating product messaging and creating outbound marketing for both technical and consumer audiences, and partnering with engineering during early research and development to define product strategy and roadmap, and with marketing and public relations to craft positioning, and define marketing activities.
Recent experience within the last 5 years in one or more of the following product segments: consumer electronics, smart watch/wearables/fitness/health industries, and/or adjacent consumer hardware, software, or operating systems experience.
Ability to drive communication with key stakeholders, the media, and public, as demonstrated by exceptional presentation skills: developing keynote addresses in an area of deep subject matter expertise, synthesizing information, applying critical thinking, crafting a compelling product story, and maintaining composure under pressure.

Skilled with press, media, and influencers.
A self-starter who is dedicated, comfortable with complex and ambiguous problems, and demonstrates creative and critical thinking abilities.
You can balance multiple projects, guide a team, and thrive in a fast paced and dynamic environment.
Well-versed formulating product messaging including creating and delivering outbound marketing.
Strong oral and written communication skills, as well as shown success as a product spokesperson on a national or global level.
Ability to travel domestically and internationally.
BS degree preferred, MS/MBA preferred.

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $212,600 and $376,300, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.

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Manager, AirPods Product Management

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