Product Manager, Apple Services Commerce

Cupertino, California, United States$175,500 - $311,7007+ years

Imagine what you can do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences. The Apple Services Commerce Product team is looking for a seasoned and passionate Product Manager to lead the strategy and build scalable capabilities of Accounts lifecycle and management for Apple Media & Purchases. Our Commerce Product team builds the foundational platform features that empower Apple Services and third-party developers and publishers to monetize content by pricing and selling subscriptions and consumables, offering promotions — ultimately connecting millions of users with incredible experiences. As a Product Manager, you will own the product vision and roadmap for accounts features, shaping strategy and prioritizing initiatives that enhance customer experience and drive business value. You will translate this vision into well-defined requirements and collaborate with cross-functional teams to deliver seamless, secure, private, and scalable experiences that are consistent across all platforms.

The Apple Services Commerce Product Manager role owns the end-to-end strategy and execution of foundational account experiences, from initial sign-up and authentication through ongoing account management, security, recovery, and deactivation. This role is responsible for ensuring account experiences are intuitive for users while meeting the highest standards for security, privacy, and compliance. The Product Manager performs competitive research, comes up with new feature ideas, drives roadmap prioritization, defines success metrics, writes product requirements and uses data and experimentation to continuously improve sign up funnel, conversion, retention, and account health across different various lifecycles. This role plays a critical part in building user trust and enabling seamless access to products and services at scale.

Own the product vision, strategy, and roadmap for user account creation and lifecycle management
Define and enhance core experiences including account creation, sign-in, authentication tokens, verification, account recovery, profile management, account linking, and deactivation
Balance user experience, security, privacy, compliance, and platform scalability in all product decisions
Perform competitive analysis and come up with innovative product concepts
Translate complex technical requirements from security, privacy, regulatory into intuitive user experiences
Partner closely with engineering to define technical requirements and drive execution from concept to launch
Use data, experimentation, and user research to identify friction points and continuously improve account sign up funnel, conversion, and retention
Collaborate with cross-functional teams (Design, Engineering, Security, Privacy, Legal, Customer Support, Trust & Safety) to ensure alignment and successful delivery of the product
Establish clear success metrics and monitor performance across the account lifecycle
Act as a subject-matter expert to influence product decisions on account systems, identity, and lifecycle best practices across the organization

Bachelor’s Degree in Business, Engineering, Computer Science, etc.
7+ years of product management experience, with ownership of platform or user-facing systems
Strong experience with user identity, authentication, account management, or lifecycle flows
Strong ability to translate business needs to feature and product designs
Excellent communication skills, with the ability to influence without authority
Experience working on large-scale, global products is a strong plus
Extraordinary relationship skills collaborating and influencing across teams
Proven ability to ship high-quality products in complex, cross-functional environments
Deep empathy for users combined with a strong understanding of security, privacy, and risk trade-offs
Highly analytical and comfortable using data to drive decisions and prioritize work

MBA or Master’s Degree in related fields is preferred
Prior experience working in user accounts space is a strong plus
Works effectively in a rapid and very collaborative environment and manages ambiguity with minimal guidance
Analyze market trends, customer behavior, and competitive landscape to uncover growth opportunities and support business decisions
Expertise in leading growth and customer acquisition efforts for subscription services

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $175,500 and $311,700, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.

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Product Manager, Apple Services Commerce

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