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ALAC Channel Sales Manager
AppleMexico City Metro Area, Federal District, Mexico8+ years
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In this role you will ensure that Apple’s channel investments are deployed effectively, executed with operational excellence, and aligned with Apple’s global and regional sales strategies. The position plays a key role in protecting investment ROI, scaling programs across markets, and most importantly: strengthening Apple’s brand presence across the key strategic partner channels.
The ALAC Channel Sales Programs Manager is responsible for defining the regional strategy, governance, and deployment of Apple Channel Sales Programs across Latin America. These programs enable high-quality, scalable, and consistent representation of Apple products and services across multiple routes to market, including Retail, Carrier, and Monobrand reseller partners.
Channel Sales Programs include merchandising fixtures, digital experiences, demo devices, product content, maintenance operations, and the supporting systems required to enable consistent execution across the region.
You will work closely with Sales leadership across Latin America with cross-functional teams both in region and at WW level, including CSO, Marcom, Finance, Sales Training, Business Development, Program Operations, Procurement, Legal, and Staffing, as well as key decision makers on the partners side.
- REGIONAL PROGRAM STRATEGY:
- Define and evolve the ALAC Channel Sales Programs strategy to support Apple’s regional sales priorities.
- Identify program opportunities with strategic partners across Retail, Carrier, and Monobrand reseller channels.
- Ensure programs scale effectively while maintaining Apple’s brand standards and customer experience expectations.
- Own the full lifecycle of Channel Sales Programs from strategy and planning through deployment, maintenance, refresh cycles, and optimization.
- Coordinate deployments, installations, and New Product Introduction (NPI) logistics across the region.
- INVESTMENT GOVERNANCE & BUDGET OWNERSHIP:
- Manage regional Channel Sales Program budgets and ensure responsible deployment of the overall Apple capital investments in the region.
- Maintain strong oversight of program execution to ensure alignment with approved budgets, timelines, and operational standards.
- Identify risks to program execution or investment performance and implement mitigation strategies.
- PARTNER ENGAGEMENT & STRATEGIC ALINGMENT:
- Engage with strategic partners at multiple levels to align business priorities and program initiatives.
- Lead discussions with partners to identify opportunities, risks, and execution requirements across POS and merchandising programs.
- Influence program design, merchandising strategy, and space allocation to maximize brand visibility and customer experience.
- CROSS-FUNCTIONAL LEADERSHIP:
- Lead cross-functional collaboration across WW, regional, and country teams including Sales, CSO, Marcom, Finance, Legal, Operations, and Business Development.
- Lead and develop a regional team responsible for Channel Sales Program planning, roadmap development, and execution of strategic initiatives supporting Apple’s Sales organization across Latin America.
- Foster a high-performance culture through coaching, mentorship, and clear goal alignment, empowering teams to execute with excellence and deliver consistent business impact
- Align stakeholders on program priorities, execution timelines, and operational requirements.
- Partner with global counterparts to share best practices and ensure consistency across regions.
- PROGRAM PERFORMANCE & REPORTING:
- Analyze program performance and generate reporting that provides visibility into program execution, operational gaps, and improvement opportunities.
- Provide insights and recommendations to stakeholders and leadership to support continuous program improvement.
- Lead process improvement initiatives by identifying operational gaps, aligning stakeholders, and defining scalable roadmaps that improve efficiency, execution quality, and regional effectiveness
- Ensure regional sales teams have the tools, processes, and training required to successfully execute Channel Sales Programs in market.
- 8+ years of experience in sales operations, trade marketing, channel marketing, or POS program management within the technology, consumer electronics, or luxury retail industry
- Proven experience managing complex channel programs with strategic partners
- Strong understanding of retail and channel merchandising environments
- Demonstrated experience leading cross-functional initiatives across multiple organizations
- Exceptional interpersonal skills with the ability to build strong relationships, including executive-level engagement
- Ability to build, lead, and develop inclusive teams and attract and retain talent through performance management, coaching, guidance, and support
- Ability to set the pace for teams by energizing a sense of urgency, quality, priority, and focus
- Strong analytical skills with high attention to detail
- Excellent verbal and written communication skills
- Fluency in English and Spanish required
- Strong business acumen with the ability to connect strategic priorities with operational execution
- Ability to anticipate risks and mobilize stakeholders to mitigate challenges proactively
- Proven ability to manage complex programs involving multiple teams, timelines, and competing priorities
- Strong organizational skills with the ability to manage multiple initiatives simultaneously while maintaining high quality standards
- Empathy and tenacity to support the needs of a diverse team, navigate ambiguity, and embrace change
- Ability to motivate and inspire others, articulate vision and purpose, and advocate for Apple’s values.