Marketing Manager - Wallet, Payments & Commerce

Cupertino, California, United States$149,700 - $225,6006+ years

At Apple, we don’t just build great products — we create a kind of wonder that revolutionizes entire industries. It’s the diversity of our people and their ideas driving the innovation in everything we do, from amazing technology to industry-leading environmental efforts. Join Apple and help us leave the world better than we found it.

Imagine what you could do here. At Apple, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there’s no telling what you could accomplish! The Wallet, Payments & Commerce marketing team is looking for a Marketing Manager to lead marketing for IDs in Apple Wallet, one of the most meaningful and fastest-growing initiatives in Wallet. In this role, you will own the end-to-end marketing strategy and execution for new state launches across the US, partner closely with issuers and acceptance partners to deliver best-in-class marketing assets, and help define the marketing playbook that will guide this product as it expands globally. This is a high-visibility role for someone who thrives in ambiguity, loves owning a program from strategy through flawless execution, and is energized by the challenge of building something from the ground up — translating an emerging, undefined space into a clear vision, a set of guiding principles, and a roadmap that others can rally around. If you want to help shape how people carry and use identification for years to come, we'd love to talk to you. Key Qualifications * Proven experience leading go-to-market or regional/market launch strategy for a consumer product, ideally across multiple US states, regions, or countries * A builder’s mindset — energized by creating structure, strategy, and momentum in a space that doesn’t have a playbook yet * Experience building and managing relationships with external partners (e.g., government agencies, financial institutions, retailers, or other regulated industries) to develop co-branded or partner-facing marketing materials * Strong program and budget management skills, with the ability to build and govern a marketing budget across multiple concurrent workstreams * Comfort operating in ambiguous, fast-moving environments while maintaining rigor and attention to detail * A strategic mindset paired with a hands-on, execution-first approach

Lead marketing execution for the launch of IDs in Apple Wallet across new US states, partnering cross-functionally to ensure every launch is best-in-class.
Develop and deliver marketing assets and toolkits for issuer and acceptance partners, ensuring brand consistency and clarity across every touchpoint where customers encounter IDs in Wallet.
Define long term consumer education vision and maintain existing marketing guidelines and standards, setting the foundation for how this product is marketed as it scales.
Present regular updates, insights, and recommendations to cross-functional leadership.

6+ years of experience in marketing, product marketing, or program management, ideally supporting a regulated, partner-dependent, or multi-market product
Experience managing and governing budgets across multiple projects or markets
Demonstrated ability to build strong relationships with external partners and drive alignment across diverse stakeholders
Excellent written and verbal communication skills, with experience presenting to senior leadership
Ability to travel as needed
Bachelor’s degree or equivalent experience

Experience in government affairs, regulated industries (financial services, identity, or travel), or public sector partnerships
International or multi-market launch experience
Experience developing marketing guidelines or brand standards used by external partners

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $149,700 and $225,600, and your base pay will depend on your skills, qualifications, experience, and location.

Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits

Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.

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