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Business Manager, High Potential Developer Engagement - Greater China
AppleShanghai, Shanghai, China8+ years
Apply The App Store team is looking for a Business Manager to help grow the High Potential program in Greater China, with a focus on developer engagement. High potential developers are broadly defined as those with notable business growth opportunities and/or broader impact on the App Store ecosystem. This is a unique opportunity to play a pivotal role in the ongoing success
of an important segment of the Apple developer ecosystem in one of our most dynamic markets.
As a Business Manager, you will work directly with developers to understand their businesses, identify growth areas tied to App Store features and best practices, and drive relevant business KPIs. This includes using takeaways from developer engagements to contribute to ongoing optimization and strategic priorities for the High Potential program.
In addition to helping High Potential developers reach positive business outcomes, you will also find ways to foster positive sentiment and identify developer advocates within the segment. With this new engagement approach, Apple aims to reach more developers than ever before and ensure those developers derive meaningful, measurable benefits through a more structured, consistent working relationship with the App Store team.
- Developer Engagement: Engage with hundreds of High Potential developers in the Greater China market using scalable communication channels and tools, including periodic 1:1 conversations, to drive business growth, share best practices, advocate for App Store features, and strengthen relationships.
- Performance Tracking: Use AirTable and other tools to manage your pipeline of engagement with developers, from initial outreach to progress on actions (e.g., feature adoption), and the identification of success stories.
- Process Optimization: Provide ongoing feedback to improve processes, tools, and the developer engagement playbook with a focus on measurable outcomes and regional applicability.
- Cross-functional Collaboration: Collaborate with local App Store and cross-functional teams on developer community engagement initiatives and events tailored to the Greater China market.
- Educational Programs: Support the planning and delivery of developer educational programs, including online and in-person formats, such as App Store workshops.
- Native or professional fluency in Mandarin Chinese, alongside business proficiency in English for internal global collaboration.
- 8+ years of professional experience with a deep understanding of App Store business models and related platform features, especially games and auto-renewable subscriptions.
- Knowledge of App Store business critical metrics and their relevance to various apps and the customer lifecycle, including top of funnel, payer conversion, retention, and re-engagement / win-back.
- Deep understanding of the Greater China app ecosystem, including local market trends and developer dynamics.
- Ability to analyze and communicate data-driven results clearly and effectively.
- Proficiency in using project management/CRM software and tracking performance towards specific, measurable goals.
- Enthusiasm for small/mid-sized developers, their needs, and their unique business challenges.
- Ability to efficiently manage time, developer engagements, and developer expectations to ensure program success given KPI targets.
- Ability to work independently as well as collaboratively in a global team environment.
- BA/BS degree in Engineering, Business, Marketing, or equivalent experience.
- A track record of working with developers to improve business performance and platform feature adoption.
- Experience with presenting to and engaging audiences of senior execs.