Head of Corporate Communications and PR, Japan

Minato, Tokyo-to, JapanSenior15+ years

At Apple, ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. Bring passion and dedication to your job and there's no telling what you could accomplish. Imagine what you could do here! Apple's worldwide communications team informs the world about our innovative products and services, and the values that drive everything we do. Areas of work include Public Relations, Corporate Events, Employee Communications, and Buzz Marketing. The team includes professionals with backgrounds in public relations, journalism, social media, writing, and talent and celebrity marketing. We’re looking for trailblazing, collaborative professionals from a variety of creative fields. Inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work. Come and do the best and most exciting work of your career at Apple!

We are seeking a Corporate Communications & PR Leader to drive strategy, planning, and execution of our communications programs and initiatives in Japan. This is role is a hands on communications leadership role, working day-to-day with the team and other critical functions including Marketing functions, GA, Apple Retail, Legal to build our corporate narrative and champion Apple’s contribution and values, as well as driving the strategy and execution. The role will also be expected to leverage and build positive relationships with media and editorial partners, tuning in to what is happening locally to ensure our messages are precisely delivered in the appropriate depth and scale, to the right audience at the right time. In addition, the role will partner closely with colleagues in our WW headquarters to align on messaging, corporate and product positioning, and global initiatives while also defining, planning and executing local initiatives to address region-specific insights. Finally, the Head of Corporate Communications & PR will lead and inspire a team of Corporate and Product PR Managers who will champion our products, software, services and our corporate identity to seek innovative ways to keep our core messages at the heart of the customer conversation.

Strategically plan and execute public relations initiatives supporting hardware, software, services, values and retail in line with global and local priorities, insights and challenges
Develop deep relationships across Apple, incorporating broader priorities into the planning and delivery of communications initiatives. You’ll work collaboratively with other critical functions to articulate and craft our narrative, lead launch and momentum planning, plan and deliver executive visits, drive ecosystem storytelling, and thread our values story throughout
Use outstanding knowledge of the local traditional and social media landscape to broaden and deepen our connections with consumer, lifestyle, technology, business and trade outlets, as well as emerging media
Identify and capitalize on new opportunities to deliver quality coverage and earned media outcomes
Identify new and creative ways to reach influential media and content creators, develop/localize relevant content, and share Apple's story in creative ways
Support the broader business and leadership teams through crisis management, internal communications, executive profiling and speaking opportunities, external partner communications, and providing communications counsel to leaders where required
Stay on top of key coverage and ahead of the news agenda, keeping the wider local and worldwide teams up to date on what's going on in your markets
Manage and respond to day-to-day press inquiries and update media on the latest Apple news. Manage and handle distribution of PR materials and resources, provide context and recommendations on localization needs
Coordinate key press briefings, press tours, experiential initiatives, special events, executive visits, compile coverage and report on results
Handle challenging PR situations with poise, knowing when and how to respond to media inquiries; diffuse rumors, and resolve conflicting messages. Proactively identify and raise potential public issues that may impact Apple
Define and deliver product seeding programs to support launches, momentum campaigns and content reviews
Identify new opportunities and develop experiences for media and creators to seamlessly interact with our products and services
Ability to travel frequently within Japan and internationally

15+ years of experience in Communication/PR. This might include roles in PR agencies or corporate PR departments
Experience working for or with a global organization in both consumer and/or corporate PR capacity, consumer technology and lifestyle markets are preferred
Proven ability to understand business challenges and formulate effective communications strategies that support the audience needs and business goals
Experience in leading effective teams with diverse skills and perspectives, and inspires them to do the best job of their lives, while creating an inclusive and collaborative environment
Fluency in English and Japanese

University degree in Business, Communications, Marketing or Journalism
Experience in issues management and navigating complex regulatory environments
Passion for consumer technology and values based storytelling
Deep understanding of the local media landscape and social media space with proactiveness in building and maintaining relationships with key media and creators, resulting in maximum opportunity for coverage
Excellent oral, written, and presentation skills
Ability to think creatively and strategically, to continually prioritize and multi-task in a dynamic, creative, energizing environment
Highly collaborative with extraordinary social, influencing and relationship-building skills

Apple is an equal opportunity employer that is committed to inclusion and diversity, and thus we treat all applicants fairly and equally. Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.

Learn about accessibility in Apple’s workplace

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Head of Corporate Communications and PR, Japan

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