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Title Marketing Strategy Lead, Non-Fiction Series & Films— Apple TV
AppleCulver City, California, United StatesSenior$177,000 - $266,00010+ years
Apply Are you a strategic leader with a passion for entertainment, content and the role it plays in our culture? Are you capable of driving meaningful business impact and definitive results through inspiration, innovation and informed decision making?
As part of our Apple TV Marketing Strategy team, you’ll partner with the Apple TV team, cross- functional partners, Non Fiction series & film programming & development, Filmmakers/EPs/Showrunners, talent, agencies and more to create culturally resonant, audience-first marketing strategies and robust go-to-market plans for our Non Fiction series & films.
The Apple TV Marketing Strategy team is seeking a high-performing, dynamic, creative and
solution-oriented individual, who will partner closely with various teams across the organization to bring a consumer journey to life. You will be an integral part of a team working to define the strategic vision for a campaign, serve as a central cross-functional partner, handle the various workflows and oversee tactical execution for all owned, earned and paid plans, all with the goal of driving buzz, cultural resonance and ultimately, viewership for Apple TV content.
Manage key relationships with the Non Fiction Series & Film Development team
Lead title teams as the strategic visionary and campaign quarterback driving creative briefs, positioning and strategy for Non Fiction series & films.
Drive campaigns forward with key partners including development, current, producers/creators, filmmakers and show runners.
Assist in internal and external partner execution of multi-media creative assets that extend our content across paid, owned and earned initiatives.
Ensure materials are aligned to series positioning and brand, and that creative is consistent across all consumer touch points.
Support cross-functional team planning across campaigns by participating in key meetings, presentations, developing campaign recaps and updates, and using project documents, such as marketing trackers, timelines, status reports, budget review, etc. to ensure execution against goals.
Prioritize resources and manage deliverables requirements, and communicate realistic timelines for execution.
Work in partnership with multiple Creative teams to ensure materials are aligned with the series positioning and Apple branding.
Identify and execute brand partnerships, promotions, grassroots marketing, activations and integrations with internal teams or 3rd parties and partner with
Apple Ecosystem on cross-company promotions including with Apple retail, Music, News, Books, Pay, etc.
- Minimum 10 years in consumer marketing experience across media/entertainment for both Non- Fiction and Scripted series. Deep knowledge of and passion for the Non-Fiction genre.
- Knowledge and experience in supporting robust portfolio of creatively led 360-campaigns, from strategy to executing the tactics
- Media strategy and analytics, e.g. media mix decisioning, budgeting and forecasting, media pricing and budget optimization, return on investment, goals / measurement preferred
- Experience working on brand partnerships and multi-touchpoint integrations with internal teams, third parties, retail, experiential, newsletters, email, or editorial placements
- Budget planning including working across internal teams such as creative, social, and research to track each title’s budget and input through our internal systems.
- Stellar written and verbal communication skills. Able to present ideas simply in presentations and documents across a range of partner perspectives —from creative to business.
- Brings a highly strategic and analytical approach to decisions and problem- solving
- Excellent organizational, scheduling, project management, budget planning, tracking, and multi-tasking skills with proven attention to detail
- Inventive self-starter; eager to learn and grow, and bring a can-do attitude to the position
- Digital first mindset, with understanding of how to leverage organic social and digital spanning content creation, community and audience development
- Highly-matrixed organization experience, driving cross-functional collaboration across adjacent business teams, content producers and creators