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Digital Merchandising Specialist
AppleAustin, Texas, United States4+ years
Apply Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.
Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.
The Digital Experience and Merchandising (DE&M) team defines, develops and delivers an exceptional shopping experience for Apple Store Online customers across all of our digital platforms. As a Digital Merchandising Specialist, you will work on a variety of projects and initiatives, including new product introductions, commercial programs, merchandising planning and optimizations, reporting and analysis.
In this role, you will be responsible for developing and managing comprehensive digital merchandising strategies and executing plans across a variety of programs, campaigns, and initiatives for the Apple Store Online platforms.
- Drive awareness and consideration for key Apple products, programs, and value props through the planning and execution of merchandising content and creative across the Apple Store Online and the Apple Store app.
- Translate customer insights and business goals into actionable merchandising strategies.
- Optimize digital merchandising against KPIs through multi-variate testing and performance analysis. Collaborate and align with cross-functional teams including Commercial Marketing, Marcom, Commercial Programs, Digital Experience, and Analytics.
- Author business briefs to define merchandising strategies, requirements, program messaging, positioning, and KPIs.
- Provide direction and feedback on creative and copy deliverables.
- Identify testing and merchandising optimization opportunities.
- Present proposals and learnings to senior leadership.
- Identify process improvements through AI and emerging technologies.
- 4+ years experience in e-commerce, retail, or tech industry, with a background in digital merchandising, marketing, or equivalent.
- Strong analytical skills and the ability to present findings effectively through compelling storytelling.
- Excellent presentation, written, and verbal communication skills.
- Proven ability to collaborate effectively within cross-functional teams.
- BA/BS, MBA a plus.
- Strong ability to coordinate cross-functional workflows and oversee multiple moving parts simultaneously.
- Ability to influence and align leadership and stakeholders.
- Comfortable functioning in ambiguity and rapid change.
- Experience with digital tools, systems, and website analytics including Adobe Analytics and Tableau.
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