Principal Business Development Manager - Tech Omnichannel Grocery Ads, Grocery Ads

Grocery Ads is a rapidly growing team within Amazon Advertising whose mission is to drive outsized advertising with Amazon’s online and in-store Grocery offerings, and have our advertiser customers prefer our offerings when it comes to reaching and engaging Grocery shoppers, measuring impact, and achieving their advertising goals. Our customers are both advertisers who sell products within our stores, and not endemic to the Grocery stores, and we can offer unique ways to help advertisers reach shoppers online and in-store, via multiple ads product types/formats and channels. As a Principal Business Development Manager, you'll identify new market opportunities, scale advertiser growth, and drive real impact through cross-functional collaboration in a rapidly evolving advertising landscape.





Key job responsibilities
Develop and execute business plans focused on demand generation and adoption strategies, working closely with stakeholders across sales, product, finance, and engineering teams

Identify and implement innovative strategies to drive business growth, efficiency, and scale within our advertising business

Define business goals based on market segmentation and customer insights, then establish mechanisms to track adoption and optimize sales execution

Lead cross-functional collaboration to address customer needs, refine product offerings, and achieve revenue targets in partnership with sales, marketing, product, and program teams

Prepare and present regular business reviews that communicate roadmap updates, strategic inputs, performance metrics, and financial results to senior leadership

A day in the life
You'll focus on developing and executing business plans that drive demand generation and adoption of our advertising solutions. Your day involves reviewing market insights and customer feedback, then moving into cross-functional meetings with sales, product, and engineering teams to align on strategic priorities. You'll analyze business metrics to understand customer acquisition trends, then prepare materials for leadership reviews that showcase roadmap updates and financial performance. You'll also refine go-to-market strategies based on real-world feedback from our sales teams and customers, ensuring our advertising offerings meet evolving market needs. Throughout your day, you'll build relationships with senior stakeholders and collaborate on innovative strategies that help drive business growth and efficiency.

About the team
We are a rapidly growing team within Amazon Advertising whose mission is to drive meaningful advertising solutions with Amazon's online and in-store Grocery offerings. We work with both advertisers who sell products within our stores and those new to the Grocery channel, offering unique ways to help them reach shoppers online and in-store through multiple ad product types and channels. Our vision is to become the preferred advertising partner for reaching and engaging Grocery shoppers while helping advertisers measure impact and achieve their goals. We operate in an entrepreneurial environment within a large company—experimenting, learning quickly, and driving real impact through collaboration. You'll work alongside sales, product, and engineering teams who are committed to advancing the advertising industry forward and delivering exceptional value to our customers.

Basic Qualifications

- 10+ years of professional or military experience
- 7+ years of developing, negotiating and executing business agreements experience
- 7+ years of Go-To-Market, Business Development, Sales, or Consulting experience
- Bachelor's degree
- Experience developing strategies that influence leadership decisions at the organizational level

Preferred Qualifications

- Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner
- Experience selling to Fortune 1000 or Global 2000 organizations

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 193,700.00 - 262,000.00 USD annually